SATE Blog

The Themed Entertainment Association (TEA) added the SATE conference to its slate of industry events in 2007, to foster dialog in the business community about the methodology of Experience Design. The SATE acronym stands for Story + Architecture + Technology = Experience. SATE also alludes to a collaborative culture of production, in which designers, technologists and clients work closely together from the early stages of a project, in a team structure often more horizontal than hierarchical. 

Hashtag: #TEAsate 

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08 June 2018
Interview with Bettina Buckley and John Paul Geurts, co-chairs of TEA SATE Orlando - SeaWorld, Oct 4-5, 2018

TEA SATE Orlando will be hosted at SeaWorld, Oct 4-5, 2018. SATE is the definitive conference on Experience Design, organized by the Themed Entertainment Association. #TEAsate 

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09 May 2018
TEA SATE Europe 2018 conference draws 120 delegates to Europa-Park

Many thanks to Euro Amusement Professional (EAP Magazine) for this excellent, succinct report on TEA SATE Europe 2018. Reprinted here with permission.

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25 February 2018
TEA president David Willrich talks about TEA SATE Europe 2018, May 2-3 at Europa-Park

TEA SATE is the signature conference on Experience Design, organized by the Themed Entertainment Association (TEA). In 2018, SATE conferences are planned to take place in three regions: Europe, the US and Asia. TEA SATE Europe 2018 will be hosted at Europa-Park May 2-3, in Rust, Germany. #TEAsate 

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22 January 2018
Roland Mack to keynote TEA SATE Europe 2018, May 2-3 at Europa-Park

Europa-Park (Rust, Germany) will host TEA SATE Europe 2018, May 2-3, with park founder Roland Mack (pictured at top) as keynote speaker. SATE is the signature conference on Experience Design, organized by the Themed Entertainment Association (TEA). #TEAsate

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08 December 2017
200 attend TEA SATE Asia 2017 Nov 3-5 in Beijing

The Themed Entertainment Association (TEA) invited all members of the global attractions industry to attend its signature, international conference on Experience Design, SATE, in Beijing Nov 3-5, 2017. Theme: Cultural and Historical Futures.

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26 October 2017
TEA SATE Asia 2017, Nov 3-5 in Beijing - The definitive conference on Experience Design

The Themed Entertainment Association (TEA) invites all members of the global attractions industry to attend its signature conference on Experience Design, SATE, in Beijing Nov 3-5, 2017. #TEAsate

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10 October 2017
400 attend successful TEA SATE 2017 LA conference at CalArts

Burbank, CA - Hailed as a resounding success, TEA SATE 2017 LA, held Oct 5-6, stoked the dialog on Experience Design with leading voices from entertainment, business, tech, theater and academia. SATE is the signature conference of the Themed Entertainment Association (TEA).

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28 September 2017
Full house for TEA SATE 17 LA conference on Experience Design at CalArts Oct 5-6

Los Angeles -- With 400 delegates attending, the 2017 TEA SATE conference on Experience Design is officially at capacity. Organized by the Themed Entertainment Association (TEA) and hosted by California Institute of the Arts (CalArts), SATE 17 LA dates are Oct 5-6.

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27 September 2017
Speakers announced for TEA SATE 17 Asia in Beijing, Nov 3-5

“As TEA grows, and as our industry grows, we’re pleased to be able to grow SATE,” says TEA International Board President David Willrich of DJ Willrich Ltd. The SATE 17 Asia theme is "Cultural and Historic Futures." 

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