SATE Blog

The Themed Entertainment Association (TEA) added the SATE conference to its slate of industry events in 2007, to foster dialog in the business community about the methodology of Experience Design. The SATE acronym stands for Story + Architecture + Technology = Experience. SATE also alludes to a collaborative culture of production, in which designers, technologists and clients work closely together from the early stages of a project, in a team structure often more horizontal than hierarchical. 

Hashtag: #TEAsate 

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21 July 2017
More relevant than ever: CalArts, site of TEA SATE 2017 Los Angeles

On October 5-6, 2017, California Institute of the Arts (CalArts) opens its doors to the Themed Entertainment Association (TEA) annual SATE Conference on Experience Design. Holding SATE on the CalArts campus highlights the important role it continues to play in today’s themed entertainment industry.

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16 May 2017
Photos and recap: TEA SATE Europe in Beaulieu, May 2017

Some 90 people attended the TEA SATE Europe conference on Experience Design, hosted 4-5 May 2017 at the National Motor Museum in Beaulieu, UK. The theme was "Cultural and Historic Futures."

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08 January 2017
TEA SATE Europe scheduled for May 4-5 in the UK

The Themed Entertainment Association (TEA) brings the dialog on Experience Design to the UK with organizational support from the TEA Europe & Middle East Division (EME).

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24 October 2016
Being digital, being human: TEA delivers successful SATE 2016 conference on Experience Design in NYC, Oct 13-14

SATE 2016, the annual Experience Design conference of the Themed Entertainment Association (TEA), held Oct 13-14 in New York City, was a great success. -- TEA International President Steve Birket 

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23 October 2016
The tightrope walk of Experience Design – Interview with SATE 2016 Co-Chair Michael Blau

SATE 2016 Co-Chair Michael Blau discusses "Walking the Tightrope: Taking Risks that Transform Experiences," the theme of SATE '16, the annual Experience Design conference of the Themed Entertainment Association (TEA), held Oct 13-14 in New York City.

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28 September 2016
TEA SATE 2016 - Midtown Manhattan Oct 13-14

SATE is the annual conference on Experience Design presented by the Themed Entertainment Association (TEA). TEA SATE 2016 takes place October 13-14 in New York City. Hashtag: #TEAsate

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26 September 2016
TEA SATE '16 NYC conference on Experience Design - Sessions & Speakers announced

Confirmed sessions and speakers for TEA SATE 2016, Oct 13-14 in New York City, are listed below. SATE is the annual conference on Experience Design presented by the Themed Entertainment Association (TEA). (Storytelling + Architecture + Technology = Experience.) 

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15 December 2015
Star Wars, Disney, Anthony Daniels and TEA SATE 2015 reporting - with video!

Star Wars will have a significant and growing presence in themed entertainment in years to come. As the world eagerly anticipates Disney's new Star Wars movies and new Star Wars themed guest experiences in Disney parks, the Themed Entertainment Association (TEA) celebrates its own connection with the beloved franchise and one of its stalwart characters, C3PO, played by Anthony Daniels. 

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14 December 2015
GibGab at TEA SATE 2015 helps young talent connect with themed entertainment industry

First-ever GibGab at TEA SATE Puts NextGen on the Clock - Report by Aimee Roy of BaAM Productions

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25 September 2015
First two SATE '15 videos now available to view

These two videos taken by Christopher Chien for the Themed Entertainment Association (TEA) show aspects of the SATE '15 conference, Sept 17-18 in Pittsburgh. The first video contains select highlights and testimonials from the 2-day conference. The second provides a look at TEA GibGab, a speed-networking events that allows TEA NextGen members a chance to connect professionally with potential employers.

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