SATE Blog

The Themed Entertainment Association (TEA) added the SATE conference to its slate of industry events in 2007, to foster dialog in the business community about the methodology of Experience Design. The SATE acronym stands for Story + Architecture + Technology = Experience. SATE also alludes to a collaborative culture of production, in which designers, technologists and clients work closely together from the early stages of a project, in a team structure often more horizontal than hierarchical. 

Hashtag: #TEAsate 

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27 November 2018
Experience Design: Themed Entertainment Association NextGen members undertake a creative exercise in Europe

The NextGen Initiative of the Themed Entertainment Association (TEA) brings students and recent graduates into the association to help acquaint them with the international attractions industry and build careers. Working with TEA leadership, TEA NextGen members within the TEA EME Division recently took a bold, hands-on approach and formed a team to develop a creative concept for a fictitious theme park. Appropriately, the idea for this mock project exercise emerged during a discussion at TEA SATE, the Association's signature conference on Experience Design.

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10 October 2018
Full house (500+) for TEA SATE Orlando - SeaWorld, Oct 2018

More than 500 industry members attended TEA SATE Orlando - SeaWorld, Oct 4-5 2018, organized by the Themed Entertainment Association (TEA).

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05 September 2018
Inaugural slate of seven TEA Masters will be honored at 2018 TEA SATE Orlando - SeaWorld

The Themed Entertainment Association (TEA) - the international membership association for the makers of compelling places and experiences - announced the slate of honorees for the new, inaugural TEA Masters Program, honoring masters of their craft in the global visitor attractions industry.

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31 August 2018
SATE IN ORLANDO - Speakers, sessions, schedule - TEA SATE Orlando - SeaWorld, 4-5 October 2018

Sessions and speakers announced for TEA SATE 2018 Orlando - SeaWorld, 4-5 October, by the Themed Entertainment Association (TEA).

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29 August 2018
SATE IN GUANGZHOU - Preview from the Co-Chairs of TEA SATE Asia - Chimelong, 26-28 October 2018

What to expect from TEA SATE Asia 2018 - Chimelong. TEA SATE is the definitive conference series on Experience Design, organized by the Themed Entertainment Association (TEA). TEA SATE Asia 2018 is hosted at Chimelong, Guangzhou China, Oct 26-28. SATE stands for Storytelling + Architecture + Technology = Experience. #TEAsate

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08 June 2018
Interview with Bettina Buckley and John Paul Geurts, co-chairs of TEA SATE Orlando - SeaWorld, Oct 4-5, 2018

TEA SATE Orlando will be hosted at SeaWorld, Oct 4-5, 2018. SATE is the definitive conference on Experience Design, organized by the Themed Entertainment Association. #TEAsate 

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09 May 2018
TEA SATE Europe 2018 conference draws 120 delegates to Europa-Park

Many thanks to Euro Amusement Professional (EAP Magazine) for this excellent, succinct report on TEA SATE Europe 2018. Reprinted here with permission.

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25 February 2018
TEA president David Willrich talks about TEA SATE Europe 2018, May 2-3 at Europa-Park

TEA SATE is the signature conference on Experience Design, organized by the Themed Entertainment Association (TEA). In 2018, SATE conferences are planned to take place in three regions: Europe, the US and Asia. TEA SATE Europe 2018 will be hosted at Europa-Park May 2-3, in Rust, Germany. #TEAsate 

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22 January 2018
Roland Mack to keynote TEA SATE Europe 2018, May 2-3 at Europa-Park

Europa-Park (Rust, Germany) will host TEA SATE Europe 2018, May 2-3, with park founder Roland Mack (pictured at top) as keynote speaker. SATE is the signature conference on Experience Design, organized by the Themed Entertainment Association (TEA). #TEAsate

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