SATE Blog

The Themed Entertainment Association (TEA) added the SATE conference to its slate of industry events in 2007, to foster dialog in the business community about the methodology of Experience Design. The SATE acronym stands for Story + Architecture + Technology = Experience. SATE also alludes to a collaborative culture of production, in which designers, technologists and clients work closely together from the early stages of a project, in a team structure often more horizontal than hierarchical. 

Hashtag: #TEAsate 

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07 June 2019
Speakers & sessions: TEA SATE Asia - Shanghai, 14-16 June 2019

The TEA SATE conference cycle is underway for 2019. Tickets are available now for TEA SATE Asia - Shanghai, 14-16 June 2019 at the Shendi Center. Theme: "Moving People." Purchase tickets via EVENTBRITE OR YOOPAY. Scroll down for details of the program, speakers, sessions, and resource links.

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04 June 2019
Successful TEA SATE Europe 2019 at Parc Astérix - Register now for TEA SATE in Shanghai and Seattle

More than 150 people participated in TEA SATE Europe 2019, held at Parc Astérix, near Paris. TEA SATE conferences - held in Europe, Asia and North America - engage participants in a discussion of the unique practice of Experience Design within the global attractions industry served by the Themed Entertainment Association (TEA). #TEAsate

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07 May 2019
TEA SATE led a London attraction operator to think differently about accessibility: Owen Ralph reports

On the eve of TEA SATE Europe 2019 (8-10 May at Parc Asterix) and with TEA SATE Asia coming up in a few weeks (14-16 June in Shanghai), here's an example of how what they learn at a TEA SATE conference can make a difference in the way operators think about the guest experience.

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25 March 2019
Yves Pépin keynotes SATE Europe 2019, May 8-10 at Parc Asterix

The Themed Entertainment Association (TEA) announced Yves Pépin as keynote speaker for TEA SATE Europe 2019, May 8-10 at Parc Asterix. SATE is the definitive forum on Experience Design; TEA SATE conferences currently take place annually in North America, Europe and Asia. The SATE acronym stands for Storytelling + Architecture + Technology = Experience. #TEAsate

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30 January 2019
Attend, network, learn, present, sponsor -- TEA SATE Europe at Parc Asterix (France) 8 -10 May

The Themed Entertainment Association (TEA) added the SATE conference to its slate of industry events in 2007, to foster dialog in the business community about the methodology of Experience Design.

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19 December 2018
110 attend TEA SATE Asia - Chimelong

TEA SATE Asia 2018 - Chimelong took place 25-28 October at Chimelong in Guangzhou, China (top photo).

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27 November 2018
Experience Design: Themed Entertainment Association NextGen members undertake a creative exercise in Europe

The NextGen Initiative of the Themed Entertainment Association (TEA) brings students and recent graduates into the association to help acquaint them with the international attractions industry and build careers.

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10 October 2018
Full house (500+) for TEA SATE Orlando - SeaWorld

More than 500 industry members attended TEA SATE Orlando - SeaWorld, Oct 4-5 2018, organized by the Themed Entertainment Association (TEA).

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05 September 2018
Inaugural slate of seven TEA Masters will be honored at 2018 TEA SATE Orlando - SeaWorld

The Themed Entertainment Association (TEA) - the international membership association for the makers of compelling places and experiences - announced the slate of honorees for the new, inaugural TEA Masters Program, honoring masters of their craft in the global visitor attractions industry.

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