SATE Blog

The Themed Entertainment Association (TEA) added the SATE conference to its slate of industry events in 2007, to foster dialog in the business community about the methodology of Experience Design. The SATE acronym stands for Story + Architecture + Technology = Experience. SATE also alludes to a collaborative culture of production, in which designers, technologists and clients work closely together from the early stages of a project, in a team structure often more horizontal than hierarchical. 

Hashtag: #TEAsate 

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30 July 2019
Speakers & sessions: TEA SATE - Seattle, Sept 2019

Sessions and speakers announced for TEA SATE - Seattle, September 26-27, 2019 (If you can, plan also for the Welcome Mixer on the evening of Sept 25, and optional post-conference TEA Seattle Saturday Experience Sept 28.) TEA SATE is the Themed Entertainment Association's signature international conference on Experience Design, bringing together the brightest minds and top decision makers to explore what's next in Storytelling, Architecture, Technology, and Experience (the four pillars of SATE). The TEA SATE - Seattle theme is "Embracing Diversity."  #TEAsate

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03 July 2019
Conference co-chair Shannon Martin builds excitement for TEA SATE - Seattle, Sept 2019

The TEA SATE conference cycle is underway for 2019, with TEA SATE - Seattle taking place September 26-27, plus a welcome mixer the evening of Sept 25, and an optional post-conference outing on Sept 28. The TEA SATE - Seattle theme is "Embracing Diversity."  #TEAsate

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18 June 2019
Successful TEA SATE Asia 2019 in Shanghai featured WDI keynote; Sign up now for TEA SATE - Seattle in Sept.

Some 115 people participated in TEA SATE Asia 2019, held 14-16 June at the Shendi Center in Shanghai. 

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07 June 2019
Speakers & sessions: TEA SATE Asia - Shanghai, 14-16 June 2019

The TEA SATE conference cycle is underway for 2019. Tickets are available now for TEA SATE Asia - Shanghai, 14-16 June 2019 at the Shendi Center. Theme: "Moving People." Purchase tickets via EVENTBRITE OR YOOPAY. Scroll down for details of the program, speakers, sessions, and resource links.

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04 June 2019
Successful TEA SATE Europe 2019 at Parc Astérix - Register now for TEA SATE in Seattle

More than 150 people participated in TEA SATE Europe 2019, held at Parc Astérix, near Paris. TEA SATE conferences - held in Europe, Asia and North America - engage participants in a discussion of the unique practice of Experience Design within the global attractions industry served by the Themed Entertainment Association (TEA). #TEAsate

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07 May 2019
TEA SATE led a London attraction operator to think differently about accessibility: Owen Ralph reports

On the eve of TEA SATE Europe 2019 (8-10 May at Parc Asterix) and with TEA SATE Asia coming up in a few weeks (14-16 June in Shanghai), here's an example of how what they learn at a TEA SATE conference can make a difference in the way operators think about the guest experience.

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25 March 2019
Yves Pépin keynotes SATE Europe 2019, May 8-10 at Parc Asterix

The Themed Entertainment Association (TEA) announced Yves Pépin as keynote speaker for TEA SATE Europe 2019, May 8-10 at Parc Asterix. SATE is the definitive forum on Experience Design; TEA SATE conferences currently take place annually in North America, Europe and Asia. The SATE acronym stands for Storytelling + Architecture + Technology = Experience. #TEAsate

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30 January 2019
Attend, network, learn, present, sponsor -- TEA SATE Europe at Parc Asterix (France) 8 -10 May

The Themed Entertainment Association (TEA) added the SATE conference to its slate of industry events in 2007, to foster dialog in the business community about the methodology of Experience Design.

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