09 May 2018

TEA SATE Europe 2018 conference draws 120 delegates to Europa-Park

Many thanks to Euro Amusement Professional (EAP Magazine) for this excellent, succinct report on TEA SATE Europe 2018. Reprinted here with permission.

TEA leaders at SATE Europe 2018 - left to right,
TEA International President David Willrich,
TEA Immediate Past President Steve Birket,
TEA Past president Christine Kerr,
TEA EME Board member Margreet Papamichael

The next TEA SATE conference will take place at SeaWorld Orlando, Oct 4-5, 2018; tickets are now on sale.

On May 2nd & 3rd, 2018, the Themed Entertainment Association (TEA) held its annual European conference on future trends for amusement parks at Germany’s Europa-Park. Some 120 participants from 17 countries came together in Rust to discuss topics such as storytelling, architecture, technology and experiences (“SATE”), especially concentrating on the increasing use of VR and projection technology as well as digitalization. The conclusion of the experts: The guests’ feelings related to a theme park visit will continue being the most decisive factor in the future, technology will continue to be a tool to successfully transport immersive storylines.

TEA International President David Willrich with
Roland Mack, SATE Europe 2018 keynote speaker
and founder of Europa-Park

Furthermore, the expansion of the Asian leisure market, digital future technologies (e.g. rooms that interact with guests or an all-new sound system that is able to provide different language versions of a movie at different places in a theater) as well as shopping malls becoming entertainment places were discussed by the experts. The host of the event and Europa-Park Owner, Roland Mack, showed on behalf of its own family history which challenges his company had to overcome in the past and what will be the main challenges in the future.

With this year’s event location at Europa-Park, the TEA had chosen a top destination – Germany’s largest amusement park is one of the world’s theme parks with the highest standards. [Note: Europa-Park was honored in 2013 with the TEA Thea Classic Award.]

TEA International Board member Paul Osterhout
of Universal Creative, with TEA EME Division
President Matt Barton of 7thSense Design,
in steampunk garb at SATE Europe 2018.

The next time the TEA SATE conference convenes in Europe, there will be a new president as head of the association. David Willrich, whose second term as the TEA’s International President will end in November 2017, will officially pass the “presidential gavel” to his successor, Michael Mercadante (President & Senior Exhibit Designer of US company Main Street Design). Also, the association recently celebrated the 24th Annual TEA Thea Awards Gala at Disneyland Resort in Anaheim, California.



Posted by Judy Rubin



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