30 January 2019

Attend, network, learn, present, sponsor -- TEA SATE Europe at Parc Asterix (France) 8 -10 May

The Themed Entertainment Association (TEA) added the SATE conference to its slate of industry events in 2007, to foster dialog in the business community about the methodology of Experience Design.

The SATE acronym stands for Story + Architecture + Technology = Experience. SATE also alludes to a collaborative culture of production, in which designers, technologists and clients work closely together from the early stages of a project, in a team structure often more horizontal than hierarchical. #TEAsate 

"SATE is for any professional who is serious about the world of themed entertainment and visitor attractions, because it brings together all aspects of Experience Design through the core elements: Storytelling + Architecture (and design of course) + Technology = Experience. Attendees range from park owners/operators to owners of companies serving the industry, to students working to build careers in the industry when they graduate. In addition to the insights and information exchange of the sessions, SATE provides invaluable face-to-face networking opportunities," says TEA Immediate Past President David Willrich. He has been an enthusiastic promoter of the SATE conference series and of TEA bringing the event to Europe and Asia in addition to the more established SATE in North America.


More information:

  • Theme: "Moving People." The theme of TEA SATE Europe 2019 is "Moving People." Organizers state, "Be it physical, emotional, or technological, this year's theme of 'Moving People' covers a broad spectrum of how we take people in journeys within the themed entertainment industry. SATE Europe will use Storytelling + Architecture + Technology = Experience to explore how these elements are changing and influencing visitor attractions." 
  • Hotel - La Cité Suspendue Hotel - Booking link will be sent once conference booking has been made via Eventbrite. It will be in the ticket confirmation email under 'Additional Information.' Note: Reservations close March 31, 2019.
  • CALL FOR PRESENTATIONS - The SATE conference invite interested parties to participate. Submit your ideas for your presentation about up-to-date ideas, developments, and trends surrounding our industry, to help stimulate thought provoking discussions. Email:
  • CALL FOR SPONSORS - Click for more information
  • Official Event Page for this conference
  • Official TEA SATE Blog - Click for articles and info on upcoming and past TEA SATE conferences
  • Photo gallery from TEA SATE Europe 2018 - check out pictures from the previous year's TEA SATE Europe, hosted at Europa-Park in Germany
  • Video archives - Watch presentations from past TEA SATE conferences
  • Learn more about TEA and TEA membership

Posted by Judy Rubin



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More SATE Blog

07 May 2019.
TEA SATE led a London attraction operator to think differently about accessibility: Owen Ralph reports

On the eve of TEA SATE Europe 2019 (8-10 May at Parc Asterix) and with TEA SATE Asia coming up in a few weeks (14-16 June in Shanghai), here's an example of how what they learn at a TEA SATE conference can make a difference in the way operators think about the guest experience.


25 March 2019.
Yves Pépin keynotes SATE Europe 2019, May 8-10 at Parc Asterix

The Themed Entertainment Association (TEA) announced Yves Pépin as keynote speaker for TEA SATE Europe 2019, May 8-10 at Parc Asterix. SATE is the definitive forum on Experience Design; TEA SATE conferences currently take place annually in North America, Europe and Asia. The SATE acronym stands for Storytelling + Architecture + Technology = Experience. #TEAsate


19 December 2018.
110 attend TEA SATE Asia - Chimelong

TEA SATE Asia 2018 - Chimelong took place 25-28 October at Chimelong in Guangzhou, China (top photo).