SATE Blog

The Themed Entertainment Association (TEA) added the SATE conference to its slate of industry events in 2007, to foster dialog in the business community about the methodology of Experience Design. The SATE acronym stands for Story + Architecture + Technology = Experience. SATE also alludes to a collaborative culture of production, in which designers, technologists and clients work closely together from the early stages of a project, in a team structure often more horizontal than hierarchical. 

Hashtag: #TEAsate 

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26 October 2017
TEA SATE Asia 2017, Nov 3-5 in Beijing - The definitive conference on Experience Design

The Themed Entertainment Association (TEA) invites all members of the global attractions industry to attend its signature conference on Experience Design, SATE, in Beijing Nov 3-5, 2017. #TEAsate

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10 October 2017
400 attend successful TEA SATE 2017 LA conference at CalArts

Burbank, CA - Hailed as a resounding success, TEA SATE 2017 LA, held Oct 5-6, stoked the dialog on Experience Design with leading voices from entertainment, business, tech, theater and academia. SATE is the signature conference of the Themed Entertainment Association (TEA).

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28 September 2017
Full house for TEA SATE 17 LA conference on Experience Design at CalArts Oct 5-6

Los Angeles -- With 400 delegates attending, the 2017 TEA SATE conference on Experience Design is officially at capacity. Organized by the Themed Entertainment Association (TEA) and hosted by California Institute of the Arts (CalArts), SATE 17 LA dates are Oct 5-6.

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27 September 2017
Speakers announced for TEA SATE 17 Asia in Beijing, Nov 3-5

“As TEA grows, and as our industry grows, we’re pleased to be able to grow SATE,” says TEA International Board President David Willrich of DJ Willrich Ltd. The SATE 17 Asia theme is "Cultural and Historic Futures." 

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31 August 2017
Speakers, sessions & info: TEA SATE 2017 Los Angeles, Oct 5-6 at CalArts

Confirmed sessions and speakers for TEA SATE 2017 Los Angeles, Oct 5-6 at CalArts, are listed below. SATE is the definitive conference on Experience Design, presented by the Themed Entertainment Association (TEA). (Storytelling + Architecture + Technology = Experience.) Theme: The Future of Immersive Realities.

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31 August 2017
Enjoy SATE '16 videos while preparing for SATE '17

Have you watched TEA TV lately? 

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15 August 2017
Schedule & Links: TEA SATE 2017 Los Angeles, Oct 5-6 at CalArts

Day-to-day schedule and basic info for TEA SATE 2017 Los Angeles, Oct 5-6 at CalArts. SATE is the definitive conference on Experience Design, presented by the Themed Entertainment Association (TEA). (Storytelling + Architecture + Technology = Experience.) Theme: The Future of Immersive Realities. #TEAsate. This page will be updated as information becomes available.

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24 July 2017
More relevant than ever: CalArts, site of TEA SATE 2017 Los Angeles

On October 5-6, 2017, California Institute of the Arts (CalArts) opens its doors to the Themed Entertainment Association (TEA) annual SATE Conference on Experience Design. Holding SATE on the CalArts campus highlights the important role it continues to play in today’s themed entertainment industry.

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16 May 2017
Photos and recap: TEA SATE Europe in Beaulieu, May 2017

Some 90 people attended the TEA SATE Europe conference on Experience Design, hosted 4-5 May 2017 at the National Motor Museum in Beaulieu, UK. The theme was "Cultural and Historic Futures."

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08 January 2017
TEA SATE Europe scheduled for May 4-5 in the UK

The Themed Entertainment Association (TEA) brings the dialog on Experience Design to the UK with organizational support from the TEA Europe & Middle East Division (EME).

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