SATE Blog

The Themed Entertainment Association (TEA) added the SATE conference to its slate of industry events in 2007, to foster dialog in the business community about the methodology of Experience Design. The SATE acronym stands for Story + Architecture + Technology = Experience. SATE also alludes to a collaborative culture of production, in which designers, technologists and clients work closely together from the early stages of a project, in a team structure often more horizontal than hierarchical. 

Hashtag: #TEAsate 

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09 September 2015
Alcorn McBride’s Loren Barrows Participates as Co-Chair of TEA’s SATE 2015 Conference

Alcorn McBride’s Director of Business Development, Loren Barrows, is serving as co-chair of the Themed Entertainment Association’s annual SATE conference. A unique, professional conference on Experience Design for the international themed entertainment industry, SATE 2015 will be held September 17-18 on the Carnegie Mellon University campus, Pittsburgh PA, USA. 

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09 September 2015
TEA SATE '15 speakers & sessions, Sept 17-18, Pittsburgh

SATE: STORYTELLING + ARCHITECTURE + TECHNOLOGY = EXPERIENCE

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09 September 2015
SATE '15 daily schedule & trolley times, Sept 17-19, Pittsburgh

The annual SATE conference was created by the Themed Entertainment Association (TEA) in 2007 to foster professional dialog about the methodology of Experience Design. For a SATE '15 overview with details of registration, hotels, venues, transportation, speakers, sessions, organizers and sponsorship, click here. SATE '15 takes place Sept 17-18 at Carnegie Mellon University in Pittsburgh, Pennsylvania USA.

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18 August 2015
Cecil Magpuri, Tony Miceli, Adam Bezark, Joshua Jeffery, Matthew DuPlessie, George Nauman to speak at TEA SATE 2015, Sept 17-18, Pittsburgh

The Themed Entertainment Association (TEA) announced additional sessions and speakers for TEA's SATE 2015 conference, Sept 17-18 at Carnegie Mellon University in Pittsburgh. More speakers and program information will be released shortly. Information on mixers during the conference has also been released and appears at the end of this notice.

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14 August 2015
SATE '15 feature: "A Conversation With Anthony Daniels" of Star Wars fame

"A Conversation With... Anthony Daniels" will be an 'Inside the Actors Studio' - type, onstage interview and meeting of minds between Anthony Daniels, the actor known world-wide for his role as C3PO (Star Wars), and Walt Disney Imagineering's Scott Trowbridge who's dedicated solely to the Star Wars franchise. It will be a feature of the annual SATE conference of the Themed Entertainment Association (TEA), Sept 17-18 in Pittsburgh. 

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10 June 2015
TEA SATE '15 design conference Sept 17-18, CMU Pittsburgh

Welcome to the official TEA SATE '15 information hub, covering the program, organizers, speakers & schedule, housing, transportation & logistics, mixers & special sessions, media relations and more. This page will be regularly updated with new information and links.

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09 October 2014
TEA's SATE '14 design conference: News & photos

SATE '14, TEA's annual, international dialog on Experience Design, was held Oct 2&3, hosted by Florida State University at the John & Mable Ringling Museum of Art in Sarasota.

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11 September 2014
Storytelling speakers announced for TEA's SATE design conference Oct 2-3 at FSU

Chairing the Storytelling segment of the SATE design conference, Oct 2-3 in Sarasota, FL, Phil Hettema of The Hettema Group announced speakers: Denise Weston of WhiteWater West, Joe Garlington, and Raul Fernandez of Brainwave ThoughtProducts, and Kenneth Feld of Feld Entertainment Inc.

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10 September 2014
Kenneth Feld of Feld Entertainment headlines TEA's SATE '14 Oct 2-3 at Ringling Museum

“The Themed Entertainment Association (TEA) enthusiastically welcomes Kenneth Feld, CEO of Feld Entertainment Inc., as headline speaker of SATE '14, the design conference for the visitor attractions industry, Oct 2-3 at the Ringling Museum in Sarasota, FL,” said TEA president Christine Kerr of BaAM Productions. “Feld's presence, with SATE hosted this year by FSU at the Ringling, marks the resonance of circus and performing arts with the art of themed entertainment – and with today's state-of-the-art, branded entertainment experiences as exemplified by Feld's partnerships in such productions as Disney On Ice andMarvel Universe LIVE!”

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