SATE Blog

The Themed Entertainment Association (TEA) added the SATE conference to its slate of industry events in 2007, to foster dialog in the business community about the methodology of Experience Design. The SATE acronym stands for Story + Architecture + Technology = Experience. SATE also alludes to a collaborative culture of production, in which designers, technologists and clients work closely together from the early stages of a project, in a team structure often more horizontal than hierarchical. 

Hashtag: #TEAsate 

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10 June 2015
TEA SATE '15 design conference Sept 17-18, CMU Pittsburgh

Welcome to the official TEA SATE '15 information hub, covering the program, organizers, speakers & schedule, housing, transportation & logistics, mixers & special sessions, media relations and more. This page will be regularly updated with new information and links.

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09 October 2014
TEA's SATE '14 design conference: News & photos

SATE '14, TEA's annual, international dialog on Experience Design, was held Oct 2&3, hosted by Florida State University at the John & Mable Ringling Museum of Art in Sarasota.

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11 September 2014
Storytelling speakers announced for TEA's SATE design conference Oct 2-3 at FSU

Chairing the Storytelling segment of the SATE design conference, Oct 2-3 in Sarasota, FL, Phil Hettema of The Hettema Group announced speakers: Denise Weston of WhiteWater West, Joe Garlington, and Raul Fernandez of Brainwave ThoughtProducts, and Kenneth Feld of Feld Entertainment Inc.

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10 September 2014
Kenneth Feld of Feld Entertainment headlines TEA's SATE '14 Oct 2-3 at Ringling Museum

“The Themed Entertainment Association (TEA) enthusiastically welcomes Kenneth Feld, CEO of Feld Entertainment Inc., as headline speaker of SATE '14, the design conference for the visitor attractions industry, Oct 2-3 at the Ringling Museum in Sarasota, FL,” said TEA president Christine Kerr of BaAM Productions. “Feld's presence, with SATE hosted this year by FSU at the Ringling, marks the resonance of circus and performing arts with the art of themed entertainment – and with today's state-of-the-art, branded entertainment experiences as exemplified by Feld's partnerships in such productions as Disney On Ice andMarvel Universe LIVE!”

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04 September 2014
SATE '14 Architecture & Technology sessions announced

SATE '14 is the annual design conference of the Themed Entertainment Association (TEA), hosted Oct 2&3 by Florida State University (FSU) at the John & Mable Ringling Museum of Art in Sarasota, Florida. SATE '14 presenting sponsors are Christie and Electrosonic.

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29 August 2014
SATE '14 Experience Design conference: Q&A with TEA president Christine Kerr

SATE '14 is a professional, international dialog on Experience Design, Oct 2&3, hosted by Florida State University at the John & Mable Ringling Museum of Art in Sarasota.

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29 August 2014
Comprehensive SATE '13 recap

by Clara Rice of Jack Rouse Associates --  The halls of Savannah College of Art and Design (SCAD) literally shook last week, pulsating with the energy of the Themed Entertainment Association’s 9th Annual Storytelling Architecture Technology Experience (SATE) Conference.  TEA President, Christine Kerr, and SATE Co-Chairs, exp’s Aram Ebben and Stefan Lawrence of Stefan Rules!, assembled a powerhouse slate of speakers for the nearly 200 attendees, and the conference offered 2 days brimming with presentations, roundtables and informal informational exchanges. The presenting sponsor of the conference was Christie®. While the conference was segmented into the four component’s of SATE’s acronym, story was the wellspring and foundation of each: from how stories are conceived and constructed, to how they are manifested into a physical space, to who should be scripting them.  Adam Bezark of The Bezark Company launched the Storytelling segment...

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07 June 2014
SATE 2014 design conference set for Oct 2-3 in Sarasota, FL: TEA issues call for participation

The Themed Entertainment Association (TEA) welcomes proposals for its annual SATE Conference - a professional dialog on Experience Design, to be held October 2&3, 2014 in Sarasota, Florida USA, hosted by Florida State University.

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