Western North America

David A. Price AIA, NCARB

President and Founder
Price Leisure Group
25265 Via De Anza
Laguna Niguel, California, 92677
United States
Tel: (714) 323-3717


TEA boards and committees

Western North America Board of Directors


The Price Leisure Group brings together the talent, technology, chemistry, expertise and experience to support the unique needs of developers, designers, operators and owners in the hospitality / attractions industry. Our commitment and passion is to support our clients by building a diverse, cross-disciplinary team with backgrounds in economic analysis, facility design, creative design, planning, project management and operations to maximize a project's success. David Price, Founder of the Price Leisure Group is the son of attractions legend Harrison "Buzz" Price. Having grown up in the business, David brings a lifetime of professional experience, relationships, understanding and commitment in the leisure industry involving projects ranging from family attractions, theme parks, resorts, hotels & restaurants and mixed-use development. Every entertainment attraction has a special purpose. The key is to understand what gives it heart and sustainability. Finding the balance between heart and mind is what every attraction project needs to be successful. Harrison Price developed the logarithms and analytical tools - the “roller coaster math” - that Price Leisure Group uses today to guide attractions development. But perhaps most important of all, he provided the foundational intelligence, common sense and experience to enable investors, creators, and operators to be successful. This blending of heart and mind is the value and underlying principal of the Price Leisure Group and the commitment and passion we bring to each assignment.


View David A. Price's resume