Brian Sands

Vice President
3101 Wilson Avenue
Suite 900
Arlington, Virginia 22201
United States
Tel: +1 703 682 4902



Brian Sands has provided business economics advice for more than 25 years, with particular expertise in the areas of leisure, culture, and tourism.  Clients include private developers/operators, not-for-profits, and public agencies.  Mr. Sands is adept at complex projects that require a combination of strategic thinking, broad yet rigorous analysis, coordination with multiple stakeholders, streamlining of findings for diverse audiences, and disciplined management.

Mr. Sands regularly advises on the development/operation of commercial and cultural attractions, lodging (hotels and resorts), retail-dining-entertainment (RDE), and associated uses.  The focus of these assignments is to provide economic advice enabling clients to reach their goals for a project while simultaneously reducing risk.  Assignments typically involve client team and other stakeholder coordination, scoping, regional field work, market and comparables (i.e., case studies or benchmarks) research, demand potential forecast, financial feasibility estimation, economic and fiscal impact analysis, presentations, and project management.  Assignments frequently involve working closely with the client’s designers, planners, architects, engineers, cost estimators, and other team members.

In addition, Mr. Sands supports national and international business development efforts in the Themed Entertainment and Leisure sector (encompassing commercial and cultural attractions as well as related uses), and also the growth of the Design, Planning and Economics practice in across North America, Latin America, and the Caribbean.  He also coordinates global production of the Theme Index and Museum Index – Global Attractions Attendance Report, the industry report produced annually by AECOM and the Themed Entertainment Association (TEA), and is primarily responsible for the North American and Latin American commercial attraction figures.

Key current or recent assignments:
• One World Trade Center Observation Deck Solicitation Assistance, New York, New York, for Durst Organization and the Port Authority of NY& NJ
• Zoo Miami Master Plan Strategic Update, Miami, Florida
• Confidential Major Destination Resort and Master Planned Community, Panama, for Grupo Verde Azul
• Strategic Attraction Potential Evaluation at Major Resorts, Americas, for Hilton Worldwide
• Philadelphia Zoo Attendance and Revenue Generation Strategy, Philadelphia, Pennsylvania
• New York Aquarium Renovation and Expansion, Coney Island, New York, for Wildlife Conservation Society (WCS)
• 9/11 Memorial and Museum Strategic Business Planning Support, New York, New York
• Miami Wilds / Zoo Miami Entertainment Area (ZMEA) Negotiation Support, Miami, Florida, for Miami-Dade County
• Beach Park Water Park and Resort Expansion, Fortaleza, Brazil
• Florida Statewide Passenger Cruise Industry Overview, for State of Florida Department of Transportation
• Mixed-Use and Entertainment Center, Rio de Janeiro, Brazil, for OAS Empreendimentos
• New York Wheel, Staten Island, New York City, for New York Wheel LLC
• La Rolland Destination Resort, Sainte-Adele, Quebec, Canada, for JAMCO Ventures
• National Museum of the U.S. Navy, Washington, DC, for U.S. Navy,
• High Roller Observation Wheel, Las Vegas, Nevada, for Caesars Entertainment

Mr. Sands serves on the boards of the Friends of the National Zoo (FONZ) and the Themed Entertainment Association (TEA) International Board.

TEA boards and committees

TEA Finance Committee – Chair

International Board of Directors – Treasurer

Executive Committee – Treasurer