Member profile

JRA (Jack Rouse Associates)

Named by The Wall Street Journal as one of the world's more prominent design firms, JRA (Jack Rouse Associates) is a group of writers, planners, designers, media producers and project managers based in Cincinnati, Ohio.

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Recent projects

Motorsports Hall of Fame Crosses the Finish Line

Many of racing’s greatest names were on hand at the Motorsports Hall of Fame of America’s (MSHFA) recent opening at Daytona International Speedway.

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Company news

Experience JRA's Latest Project Through "The Mind's Eye"

As part of its 40th anniversary celebrations, Science Centre Singapore (SCS) recently opened its entrance gallery with the unveiling of "The Mind's Eye", an exhibition on illusions and human perception. 

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Photo gallery

Case studies

Keith James: Tales from an "Unbelievable Life"

“Who could have written this script?”

Forty-five years ago, JRA CEO Keith James took a summer job at Kings Island theme park with his friend and mentor, Jack Rouse. He could have never known the adventures, experiences and friendships that would follow, and the lives he would touch along the way.

On April 2, 2016, Keith James received one of the industry’s highest honors – the Buzz Price Thea Award for a Lifetime of Distinguished Achievements.

In excerpts from his Summit Keynote address and Thea Award acceptance speech, Keith offers his lessons learned and thanks all those responsible for his “unbelievable life.”

On the Wisdom Gained from His Mother

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Emerging Trends in Immersive Design: A 2016 IAAPA Presentation
Personalization versus communal experience. Digital versus analog. These are just a few of the topics that JRA VP Shawn McCoy explores in "Emerging Trends in Immersive Design," as presented as part of Museum Day at the International Association of Amusement Parks and Attractions (IAAPA) Expo.

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People Profile

Elizabeth Hancock,
Project Lead

Elizabeth Hancock’s 20 years of experience, coupled with her planning, design, project management, and leadership skills, make her an exciting new addition to the JRA team. Elizabeth’s fields of ...

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