Member profile


As a team of practical dreamers, JRA plans, designs, and realizes immersive experiences that create memories and excite audiences around the world. We understand what it takes to bring ideas to life in ways that encourage visitors to connect with your story and return to your attraction. 

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Recent projects

National Comedy Center Opens to Big Laughs, Rave Reviews

The National Comedy Center is open for laughs in “I Love Lucy” comedian Lucille Ball’s hometown.

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Company news

Holocaust & Humanity Center Uses Local Stories to Teach Universal Lessons

The Nancy & David Wolf Holocaust & Humanity Center (HHC) is now open to the public. The 7,500-square-foot cultural institution is the only Holocaust museum in the United States with a positive, authentic connection to its physical location – Union Terminal, where more than 1,000 survivors and refugees arrived by train to rebuild their lives in Cincinnati.

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Photo gallery

Case studies

Keith James: Tales from an "Unbelievable Life"

“Who could have written this script?”

Forty-five years ago, JRA CEO Keith James took a summer job at Kings Island theme park with his friend and mentor, Jack Rouse. He could have never known the adventures, experiences and friendships that would follow, and the lives he would touch along the way.

On April 2, 2016, Keith James received one of the industry’s highest honors – the Buzz Price Thea Award for a Lifetime of Distinguished Achievements.

In excerpts from his Summit Keynote address and Thea Award acceptance speech, Keith offers his lessons learned and thanks all those responsible for his “unbelievable life.”

On the Wisdom Gained from His Mother

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Nancy & David Frost Holocaust & Humanity Center Behind-the-Scenes Video
The Holocaust and Humanity Center recently released a compelling video previewing its new location at Cincinnati's Union Terminal. The video offers a glimpse of the people and processes that are helping to bring this powerful vision to reality, as well as a sneak peek of the Center's introductory film. The new 12,000-square-foot museum will chronicle the rise of Nazism and the dismantling of democracy, recount the stories of survivors who rebuilt their lives in Cincinnati, and use the lessons of the Holocaust to inspire action today. JRA is honored to be providing planning, design, project management and art direction alongside internationally renowned firm Berenbaum Jacobs Associates.

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People Profile

Shawn McCoy,
Vice President

As Vice President is responsible for introducing clients to Jack Rouse Associates and ensuring they enjoy a smooth transition from the hiring phase to working with the company’s designers, ...

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