Member profile


As a team of practical dreamers, JRA plans, designs, and realizes immersive experiences that create memories and excite audiences around the world. We understand what it takes to bring ideas to life in ways that encourage visitors to connect with your story and return to your attraction. 

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Recent projects

Toyota Celebrates Employees with JRA-Designed Experience Center

Toyota Motor North America recently celebrated the grand opening of the Toyota Experience Center (TEC), Toyota’s first and only comprehensive visitor attraction in North America.

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Company news

Through Uncharted Territory: A Message from Keith James

Lately, we all have had quite a bit of time on our hands to think about our current difficult situation, and, at the same time, to try to think about one another.

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Case studies

Holocaust & Humanity Center Celebrates Successful First Year - JRA News

On January 26, 2019, the Nancy & David Wolf Holocaust & Humanity Center (HHC) re-opened at its new home within Cincinnati's Union Terminal. The opening, which coincided with Holocaust Remembrance Day, was the culmination of 18 months of highly collaborative planning, design, and construction. JRA, which has a twenty-year relationship with the Holocaust & Humanity Center, provided museum design for the new space in partnership with Berenbaum Jacobs Associates.

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The National Comedy Center - Comedy Lives Here
The National Comedy Center is very much a laughing matter: the first state-of-the-art museum to celebrate the history of American comedic icons and innovators. Since we all have different thoughts about what we find funny, visitors get to experience comedy tailored to their tastes through an RFID bracelet. More than 50 exhibits let guests explore comedy history from vaudeville to viral memes, try their hand at comedy writing and stand-up, and take part in games and competitions. Guests can also go behind the scenes to see the process of creating comedy, and its elevation into an entertainment art form. Jamestown, NY (pop. 35,000), the hometown of the Center and its greatest champion, Lucille Ball, hopes to attract over 100,000 visitors each year. The potential economic and cultural impact of the Center has been deemed so significant, that it is currently being considered for Official National Designation by the US Congress.

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People Profile

Shawn McCoy,
Vice President

As Vice President is responsible for introducing clients to Jack Rouse Associates and ensuring they enjoy a smooth transition from the hiring phase to working with the company’s designers, ...

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