Member profile

Sally Dark Rides

At Sally Dark Rides, we create experiences where millions of families laugh, play, and enjoy time together. Our rides are defined by unparalleled storytelling, and the memories that stem from those stories.  We value those guest experiences that turn into traditions - from one generation to the next - being shared with friends and family for decades to come. 

Sally offers the complete dark ride package from start to finish: consultation, story writing, ride design, build, interactive + technical integration, mechanical fabrication and installation. 

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Company news

Sesame Street: Street Mission Wins BIG! Sally dark ride awarded “Family Ride of the Year” and “Europe’s Best New Ride”

Jacksonville, FL – Sally Dark Rides has been celebrating since the IAAPA European Expo after receiving two major industry awards for its successful interactive dark ride, Sesame Street: Street Mission. 

The interactive dark ride opened at PortAventura World earlier this year and was the first dark ride at the park, and the first Sesame Street-themed ride in Europe.  Street Mission was nominated in a variety of categories and for a variety of industry and fan-based awards.  At the end of the week, it received the prestigious Park World Excellence Award for “Family Ride of the Year” and placed first in the Kirmes European Star Awards in “Europe’s Best New Ride” category.

The near 6 minute ride experience (10 minute preshow and 5:50 minute ride) includes realistic Sesame Street sets and scenery and numerous animatronics from the iconic television show.  Detective Grover is your guide through this interactive adventure, urging guests to collect clues that will help solve a mystery happening on Sesame Street.  With lovable characters, immersive scenery, interactive gameplay, and even changing scents throughout, this mixed media attraction appeals to guests of all ages.

“Theme parks are one of the most powerful ways for children and families to engage and connect with their favorite characters.  Our partner PortAventura World, one of the top regional theme park resorts in Europe, has done an amazing job along with Sally Dark Rides, in capturing the true essence of the Sesame Street brand and creating an immersive experience that brings our characters to life for park guests.” – Ed Wells, Senior Vice President and Head of International Media and Education, Sesame Workshop

“Street Mission Dark ride  has been a huge success for our family destination resort. We are on track for another record year!!”  --  PortAventura World

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Videos

Sally Dark Rides 2019 Sizzle
Showcasing this year's latest projects and some of our most memorable dark ride moments.

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People Profile

John Wood,
Chairman and CEO

Since SALLY's inception, John Wood has been a key member of the company's management team and founding member of the board of directors. Wood is a graduate of Wake Forest University and has ...

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