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7thSense Design

7thSense Design is a multi-award-winning supplier of superior performance media servers. Our market-leading technologies manage and deliver content to screen and surface at the very best frame rate and resolution.

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Electrosonic uses 7thSense for new Imperial War Museum Exhibition

**Taken from Electrosonic Press Release titled ‘Electrosonic help long-established client IWM London explore iconic war films in a fascinating new exhibition – Real to Reel: A Century of War Movies’ dated September 6 2016** Electrosonic has provided audio-visual systems integration services to the IWM London, for their new temporary exhibition, Real to Reel: A Century of War Movies, open until 8 January 2017. Iconic film footage and over 200 objects are supported by audio-visual systems to take visitors behind the scenes of some of the most renowned war films from the past century. Electrosonic was contracted to work alongside IWM’s in-house audio-visual team, to integrate the systems that they had designed for Real to Reel: A Century of War Movies. Electrosonic also supplied a range of audio and video products and services, together with the commissioning and programming of resource equipment. Multi-channel audio-systems accompany the footage and in some spaces, 7th Sense Delta Nano servers were used to supply seamless looping audio in addition to video playback. This enables several visitors to listen to the audio through headphones at the same time, and experience the full effects of the drama that is unfolding in front of them. For example, the scene from Saving Private Ryan where soldiers arrive for battle at Omaha Beach, uses both video and audio to show the sheer magnitude and devastation of this event. The viewers can almost feel the fear and the despair of the soldiers and are struck with an overwhelming feeling of loss.  “Electrosonic created a custom interface, which is clear and easy to use,” explained Matt Garrett, AV Infrastructure Manager, Imperial War Museum. “It allows us to monitor and control all aspects of the system from both the gallery (via a wireless network) or in the exhibition’s control room, located several floors away from the gallery. We can override the pre-programmed timeline as required and this has given us the flexibility to accommodate the museum’s needs.” The temporary exhibition, open until 8 January 2017, offers an insight into ‘how film makers have used war’s inherent drama to translate stories of love and loss, fear and courage, triumph and tragedy into blockbusters for the big screen.’ (iwm.org.uk/real-to-reel) Through a combination of audio-visual displays, original archive material, artefacts from the IWM’s collection and an impressive range of costumes, props, scripts, sketches and designs, visitors can learn how war films are made and why they are so popular. Image caption: © IWM – Exhibition Real to Reel: A Century of War Movies featuring the costume worn by James McAvoy in Atonement (Courtesy of NBC Universal Archives & Collections)

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Matt Barton,
Managing Director / CEO

Matt Barton is Managing Director / CEO at 7thSense Design, a company that specialise in advanced Media Serving for markets such as Theme Parks, Planetaria, 3D Entertainment Theatres and Visitor ...

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