Member news

01 December 2017

7thSense Delivers Updated Video Technology for the 2017 Christmas Spectacular Starring the Radio City Rockettes

Ground-breaking 12G-SDI Fibre Content Delivery to 8K x 4K LED Wall & 14K x 14K Projection Mapping Immerses Audiences in a Winter Wonderland Sussex, England -- 1 December 2017 -- Media serving and display technology experts, 7thSense Design, delivered updated video technology for the 2017 production of the Christmas Spectacular Starring the Radio City Rockettes, presented by Chase. The full system technology upgrade has transformed the world’s largest proscenium theatre and has enabled video content to be displayed on all eight of the venue’s iconic proscenium arches. 7thSense has provided video systems for Radio City since 2011. FULL THEATRE PROSCENIUM ARCH MAPPING AND LED FEATURES A total of thirty-four 7thSense Infinity Media Servers output two channels each of single mode fibre 12G-SDI at 4096 x 2160 60fps 10-bit 4:2:2 resolution, for a display that envelops the entire theatre and audience in an uncompressed, high frame rate video experience. For the first time ever, digital projections extend from the stage to all eight of Radio City Music Hall’s iconic ceiling arches, to help audiences feel immersed in the show. An expanded 36-channel bank of double-stacked Christie Boxer 4K30 projectors receive the server feeds for projection mapping, and four channels reach a brand new 8K x 4K LED wall with BOE tiles and VER Revolution M8 processors, spanning 94 x 43ft which provides a critical digital backdrop for the production. A WHOLE LOT OF DATA “Being a company known for their niche in high resolution, high frame-rate, uncompressed frame-based video playback, 7thSense is accustomed to dealing with larger amounts of data than your average video playback system. However, this being a 90-minute show which includes 14K x 14K uncompressed master deliverables for many scenes, at 500MB per frame and 60 frames per second - it demanded carefully planned, high speed, high capacity storage and transfer methods. We’re delivering 11.2 billion pixels per second to the projection system alone,” explains Ken Showler, Experience Director at 7thSense Design and project lead. Along with the integrated system design, 7thSense developed key new software features to bolster workflow: 7thSense Design installed their new Distributive Programming Mode (DPM) feature, enabling programming of the thirty-seven server system from a single timeline, configured as a master pre-visualisation server with two control servers and thirty-four endpoint servers - a technology designed for live events and shows to facilitate simple control and management over complex multi-channel systems. Combined with the new 7thSense Backpack application, DPM allows propagation of media and timelines to all other servers simultaneously. A MILESTONE EFFORT “We’re proud to have been called upon by The Madison Square Garden Company to support such a prestigious, flagship project,” says Showler. “Working with a challenging timeline in a venue that was concurrently hosting concerts and events throughout the video installation meant that we all had to continuously adapt. So many creative and technically innovative people have been involved in this – it’s a true milestone for our company.” The 7thSense Design media server and management system is permanent, yet reconfigurable, to allow for touring artists and productions to integrate alternative projection and audio hardware for full flexibility and venue rental opportunities. Design studio Obscura Digital is behind the new creative elements that envelop the theatre. batwin + robin productions, a New York-based multimedia design studio, has re-created and enhanced existing video projection and LED content to utilise Radio City’s new projection system. 7thSense contracted Pro Sound & Video as partner in fit-out and installation of the equipment. --- ENDS --- ABOUT 7THSENSE DESIGN 7thSense Design is a multi-award-winning specialist software and hardware company with expertise in high-end media serving and projection onto any surface, whether flat, curved, fulldome or even non-standard shapes. The company designs and supplies its own Delta Media Server product range which provides real-time uncompressed video serving, show creation and display matching for a variety of markets including 3D theatres, theme parks, visitor attractions, Live Events, Giant Screen Cinemas and Planetariums. 7thSense Design technologies and solutions are often used in many of the world’s most compelling and challenging of video and audio environments. For more information, visit www.7thsensedesign.com ABOUT THE CHRISTMAS SPECTACULAR STARRING THE RADIO CITY ROCKETTES Performances of the 2017 Christmas Spectacular Starring the Radio City Rockettes® are running now through January 1, 2018 at Radio City Music Hall®. Tickets start at $49 and can be purchased online at www.rockettes.com/christmas, Ticketmaster at 1-866-858-0007 or Radio City's Box Office (50th St. & Avenue of the Americas). Box Office hours are daily, 10:00 a.m. to 6:00 p.m. Ticket prices include a $6.00 per ticket facility charge. Tickets purchased via Ticketmaster are subject to service charges. For Groups 20+, please call 212-465-6080. Accessible and companion seats are available via the Disabled Services Department at 212-465-6115. Visit www.rockettes.com/christmas more information. Guided tours of Radio City Music Hall are available daily. For more information, visit www.StageDoorTour.com or call 212-247-4777.

Posted by 7thSense Design

0 comments

TEA Members please log in to comment

More Member news

22 January 2018
Masterplanning and Exhibit Design Firm Luci Creative Announces Three Key Additions

The team at full-service masterplanning and exhibit design firm Luci Creative is very proud to announce the addition of three new talents who have recently joined the staff. According to Luci Creative’s executive director AJ Goehle, these new additions include art director Jaime Hotz, senior graphic designer Sarah Anderson and exhibit developer Chaucey Slagel.