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31 August 2018

Mousetrappe animates unique presentation of Disney Beauty and the Beast at Hollywood Bowl, with "living scenery"

The customized special production, Disney Beauty and the Beast – in Concert Live-to-Film(DBATB) at the Hollywood Bowl packed the 17,500-seat venue for its two-night run over Memorial Day weekend, May 25-26, 2018. 

This was not a straight-up screening, but a unique, immersive experience with many extras. Live accompaniment was provided by a full orchestra; an all-star cast performed the songs, and the film itself, playing on a huge central screen, was set into a framework of what was billed as “living scenery.” The “living scenery” was some 90 minutes’ worth of original, new animated content, custom-created by Mousetrappe and projection-mapped across the entire proscenium to extend the visual canvas and complement the film, the live performance and the Bowl’s Art Deco architecture. CLICK FOR FULL STORY AND PICTURES

As director of DBATB, Richard Kraft, of Kraft-Engel Management, envisioned the concept of augmenting the film with live music and performances, and the extended canvas of new, animated content. To help create this unique spectacular, Kraft brought in Mousetrappe, a Burbank-based creative agency and production studio with many awards to its credit, headed by Daren Ulmer and specializing in creating immersive, cinematic experiences. 

Live Nation was the event promoter, and put together the package with Disney Concerts, Columbia Artists, and Kraft-Engel. 

Posted by InPark Magazine

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