Member news

05 September 2018

Hasbro partners with hospitality through the company's LBE vertical

Theming and IP can provide the vital point of differentiation that turns a hotel stay into a unique experience. When it comes to serving families in that regard, Hasbro is a major IP owner, active in global leisure markets, that recognizes the hospitality platform as having significant opportunities for its many beloved, family friendly brands.

Photo courtesy Hasbro; used with permission.

Through the company’s LBE vertical, Hasbro is teaming with hotel and resort operators to build on those opportunities – and reaching out to create more such opportunities. Several unique properties utilizing Hasbro IP are already coming online, including two, soon-to-open hotels in China and Southeast Asia. 

The company is well represented with offices and branding centers around the world, and visible at major industry gatherings including the upcoming IAAPA Euro Attractions show in Amsterdam (23-27 September), and the IAAPA Attractions Expo in Orlando (November 12-16). READ FULL STORY

Posted by Bay Laurel Advisors

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