Member news

26 September 2018

ParadropVR™ to launch at Merlin’s Bear Grylls Adventure

Sister company to Teq4 Ltd, Immersivity, is deliveringParadropVR™ to the brand new Bear Grylls Adventure. The ParadropVR unit – wholly owned by Immersivity – is being installed at Merlin Entertainment’s newest attraction.

Martin Howe, CEO of Teq4 and Immersivity, said:

“I’m delighted that Immersivity is providing the ParadropVR unit that will be installed at Bear Grylls Adventure.

“ParadropVR is perfect for the Bear Grylls Adventure because it’s a truly immersive experience. The combination of premium VR with a suspended harness gives riders the feel and freedom of a real paraglider – putting them in the point of view of a real adventurer.

“Immersivity – which runs and distributes immersive attractions – was set up precisely for opportunities like this: bringing incredible new experiences to the right audiences. This is the perfect fit for a great ride and a great new adventure.”

Below is the release – from Immersivity's partners, ParadropVR’s manufacturer Frontgrid…

ParadropVR™ to launch at Merlin Entertainment’s £20M global first adventure attraction, The Bear Grylls Adventure

Fully immersive paragliding experience will continue the adventure when ParadropVR™ opens at Merlin Entertainment’s iconic new attraction at the NEC in Birmingham, UK

September 2018: A new generation of thrill-seekers will be introduced to the physical and mental exhilaration of paragliding when ParadropVR™ launches at The Bear Grylls Adventure next month.

ParadropVR™ combines cutting-edge VR technology with a suspended paragliding harness that moves up and down, offering a safe, fun and incredibly realistic paragliding experience. With jets blowing air into their faces to add to the sense of speed, riders steer their paraglider through steep mountain valleys, flying through hoops to collect points on their descent.

The Bear Grylls Adventure was created and inspired by Bear’s own military experiences and past adventures from across the globe. ParadropVR™ will be added to the adrenalin-fuelled suite of activities on offer alongside diving, iFLY (Indoor Skydiving), rock climbing and the highest free-roam high ropes course in Europe.

Provided by Frontgrid Ltd and Immersivity Ltd, ParadropVRTM will launch at The Bear Grylls Adventure in late October 2018.

Mike Vallis, Divisional Director New Brands at Merlin Entertainments said:

“ParadropVR™ is a totally unique way for visitors to experience the thrill and adrenaline of paragliding. It’s a natural fit alongside our other adventures as we bring Earth’s greatest challenges to life in new ways.”

“Our team were instantly hooked by ParadropVR™ – it’s exhilarating, exciting and importantly – offers the type of world class experience we want to offer our guests.”

Matt Wells, Chief Executive of Frontgrid, said:

“We’re delighted that ParadropVR™ will be launching at Merlin Entertainment’s iconic new adventure entertainment destination. ParadropVR™ is a world-first, one-of-a-kind virtual reality attraction, and Bear Grylls is one of the most recognised and celebrated adventurers in the world.”

“The response to ParadropVR™ has been amazing since we launched the product at the Euro Attractions Show last year. We’re proud to be helping the team at Merlin Entertainments create incredible experiences at The Bear Grylls Adventure and can’t wait to see the reaction from guests.”

For more information on ParadropVR and Immersivity, visit

Posted by TEQ4 Limited


TEA Members please log in to comment

More Member news

19 November 2018
PBS and Falcon’s Creative Group to Create Location-based Experiences

Falcon’s Creative Group, the Orlando-based creative services firm specializing in the design and production of themed experiences, is honored and excited to announce a major cooperative agreement with PBS.

09 November 2018
AECOM’s China Theme Park Pipeline Report finds the industry is poised for significant future growth

AECOM latest report offers proprietary insights into China theme park industry

09 November 2018
Cartoon Network invites its fan base onto LBE platforms

Almost three years ago, Erik Resnick, SVP – Business Development and Commercial Strategy for Cartoon Network, Boomerang and Adult Swim, began to research the Location Based Entertainment marketplace to identify where Cartoon Network could best bring value to potential partners. His first step was to bring in industry veteran George Wade of Bay Laurel Advisors to help him navigate this new space.