Member news

01 November 2018

Falcon’s Creative Group Designs Custom Augmented Reality (AR) Solution for Special Venues and Theme Parks

ORLANDO, Fla., Nov. 01, 2018 (GLOBE NEWSWIRE) -- Falcon’s Creative Group, the Orlando-based creative services firm specializing in the design and production of themed experiences, launches Falcon’s Vision™, a revolutionary augmented reality (AR) solution specifically designed for theme parks, attractions, and other special venues including museums, galleries, zoos, aquariums, and beyond.

Falcon’s Vision™ delivers an engaging and versatile interactive overlay that fills real-world environments with virtual content that can provide information, entertainment, storytelling, interactivity, navigation and wayfinding, as well as other opportunities for engagement. The augmented reality experience breaks physical barriers and allows guests to seamlessly explore and interact with otherwise impossible worlds, empowering guests to breathe life into fossils, dive deeper into aquarium habitats or enter the worlds of the greatest artists and their masterpieces. There are also opportunities to gamify venues with enriching activities like scavenger hunts that can foster healthy competition for families and friends. The content itself can be updated regularly or seasonally to continually draw in new and repeat customers.

“We are thrilled to be introducing Falcon’s Vision™ to the themed entertainment and special venues marketplace,” says Jason Ambler, Executive Producer and Director of Production of Falcon’s. “Augmented reality is an exciting and powerful new medium for experience design and immersive storytelling, and it is our mission to connect mass audiences with the most refined and holistic AR content experiences imaginable.”

The Falcon’s Vision™ headset allows for an extraordinarily immersive 55° field of view, which is a measurable increase compared to most other augmented reality devices currently in the marketplace. The virtual content extends to the furthest edges of the viewing window to the real world, ensuring an expansive and uninterrupted viewing experience. The Falcon’s Vision™ headset can also be equipped with 3D polarized lenses to add a new dimension to passive stereoscopic 3D media by providing an augmented reality overlay.

“From a user standpoint, it’s amazing that venues could provide you with this type of technology in the same ways they would distribute 3D glasses in a traditional theater-based attraction setting,” says Saham Ali, Director of Technology at Falcon’s. “But now, your content experience is no longer limited to a specific area or screen and you can freely explore an immersive environment. Then, from an operator standpoint, our goal was to create a product that is not burdened by heavy technology infrastructure, while at the same time keeping it affordable, reliable, and intuitive to deploy and maintain.”

The Falcon’s Vision™ headset has been engineered with venue operators in mind. The one-size-fits-all binocular design is built to last, with a tamper proof, water-resistant, and shock-absorbing enclosure. Each headset can handle prolonged and extensive use powered by a high-density battery, with various options for wireless charging stations. The facemask component of the headset is detachable from the main electronics to allow machine washing or other means of sanitization after each use. The headsets themselves are also highly customizable and can integrate brand identification or venue theming.

With more than 18 years in the themed entertainment industry, Falcon’s Creative Group has developed unique insight into the emerging technological trends, cultivating a deep understanding of the guest experience as well as the needs of venue owners and operators.

“We’re witnessing a fascinating evolution in the expectations of guests. More than ever, they are seeking to actively participate in their own entertainment experiences,” says Cecil Magpuri, President and Chief Creative Officer of Falcon’s. “In following that momentum, we have developed Falcon’s Vision™ as an accessible, yet immersive technology that empowers guests to interact and engage with a physical space in unparalleled ways.” He adds, “Falcon’s Vision™ provides owners and operators a convenient, high-quality product solution that can be seamlessly tailored to the needs and opportunities of any venue type.”

Falcon’s Vision™ is a turn-key product with flexible and affordable pricing options that include a scalable multi-platform solution to meet the needs of venue owners and operators. While the Falcon’s Vision™ headset delivers the most immersive and engaging augmented reality experience, the Falcon’s Vision™ augmented reality ecosystem can also be applied to venue-controlled tablets or made available to download on personal devices directly from mobile app stores.

For more information on Falcon’s Vision™ visit:

About Falcon's Creative Group:

Falcon's Creative Group delivers innovative, powerful experiences with breakthrough solutions. We design immersive experiences that challenge the limits of reality and fire the imagination. Our passionate, award-winning team of artists, filmmakers, engineers, architects, designers, and writers transform everyday reality, every day. Falcon's Creative Group is home to Falcon's Treehouse, Falcon's Digital Media and Falcon's Licensing. Visit:

Media Contact for Falcon’s Creative Group: 
Robert Salmeron

A photo accompanying this announcement is available at

Posted by Falcon's Creative Group


TEA Members please log in to comment

More Member news

22 January 2019
JRA-Designed National Comedy Center Ranks 2nd on USA Today Best New Attractions List

The National Comedy Center in Jamestown, NY, the country’s first museum and cultural institution devoted to comedy as an art form, placed 2nd in the final ranking of the 20 “Best New Attractions” in the USA Today 10Best Readers’ Choice travel award contest, it was announced today by USA Today.

22 January 2019
Mascot Hall of Fame Open Fur Fun

The Mascot Hall of Fame Interactive Children’s Museum (MHOF) is now open to the public. This 25,000-square-foot family attraction, located 30 minutes from Downtown Chicago, seeks to engage, educate, and entertain fans, school groups, and visitors through innovative, interactive, mascot-themed exhibits.

18 December 2018
Creative Expansion for Specialized Creative Agency Leviathan Includes Addition of Cody Tilson, Promotion of Kyle Shoup, and More

CHICAGO - As a final order of business for this stellar year, specialized creative agency Leviathan's Chief Executive Officer Chad Hutson and Chief Creative Officer Jason White are honored to announce the addition of Creative Director Cody Tilson, and the promotion of Executive Creative Director Kyle Shoup. Both appointments are effective immediately.