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09 November 2018

Cartoon Network invites its fan base onto LBE platforms

Almost three years ago, Erik Resnick, SVP – Business Development and Commercial Strategy for Cartoon Network, Boomerang and Adult Swim, began to research the Location Based Entertainment marketplace to identify where Cartoon Network could best bring value to potential partners. His first step was to bring in industry veteran George Wade of Bay Laurel Advisors to help him navigate this new space.

The quest is becoming a reality. Cartoon Network, part of global media giant Turner, a WarnerMedia company, has partnered with Parques Reunidos and Palace Entertainment, owner/operator of some 60+ parks and amusement facilities around the world, to develop the Cartoon Network Hotel, a 165-room, destination hotel on nine acres in Lancaster County, Pennsylvania.

Photo: rendering of Cartoon Network hotel, courtesy Cartoon Network and used with permission

With the new hotel less than a year from opening, the initiative is gathering steam with theme parks and attractions, waterparks, FECs and more all within the realm of possibility for new avenues of real-world immersion into Cartoon Network IP.  Resnick and members of his Cartoon Network USA LBE team will be at the IAAPA Attractions Expo in Orlando to meet and network with potential partners. Contact: CartoonNetworkLBE@turner.com. READ FULL STORY

Posted by Bay Laurel Advisors

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