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13 May 2019

JRA TEAM MEMBERS TO HOST SESSIONS AT IAAPA ASIA JRA团队成员在IAAPA亚洲博览会主持讲座

SHANGHAI, CHINA – JRA’s Vice President, Shawn McCoy, and Director, Marketing and Business Development, Chloe James Hausfeld, will host sessions at the upcoming IAAPA Expo Asia in Shanghai, China. The conference, which takes place June 11-14, 2019, will offer educational programming, networking opportunities, an expansive trade show floor, and lavish special events to 8,500 professionals from over 60 countries.

中国上海 -  JRA的副总裁Shawn McCoy以及市场营销和业务发展总监Chloe James Hausfeld将在中国上海IAAPA亚洲博览会上主持讲座。该展会将于2019年6月11日至14日举办,为来自60多个国家的8,500名专业人士提供教育内容,交流机会,宽敞的贸易展览场地和丰富的活动。

            In his session presentation, “The DNA of Memorable Attractions: Trends, Technologies, and Techniques,” McCoy will offer an insightful look at some of the industry’s most intriguing new attractions. Beginning with defining the differences between fads and trends, and incorporating a number of Asia Pacific case studies, McCoy will reveal the secrets and best practices for creating experiences that stand the test of time and rise above the rest.

他演讲的题目是“难忘景点的DNA:趋势,科技和方法”,在演讲中McCoy将提供有关行业最有趣的新景点的洞察。从定义潮流与趋势之间的差异开始,并结合一些亚太地区的案例研究,McCoy将揭示创造经得起时间考验和超凡体验内容的秘诀和最佳实践经验。

            “It’s such an exciting time to be in the attractions industry, with new and cutting-edge projects opening almost every day,” said McCoy. “I look forward to sharing some of my favorite new attractions, while providing insights as to what we can learn from their innovation.”

“这是一个令人兴奋的时刻,在景点行业几乎每天都在涌现新的前沿项目”McCoy说:“我期待分享一些我最喜欢的新景点项目,以及我们可以从这些创新项目中学到什么 。”

            McCoy is globally recognized as a thought leader in the attractions industry. For the last eight years, he has presented his session “Emerging Trends in Immersive Design” to capacity crowds at the IAAPA Expo in Orlando, Florida. He has also been a moderator or featured speaker at the Themed Entertainment Association’s SATE and Summit conferences, the China Summit, the Museum Education for Children Symposium, and the Future of Immersive Leisure Conference. McCoy has been interviewed as a trends expert by global industry and mainstream publications, including Forbes, USA Today and CNN, and he has many internationally published articles to his credit.

McCoy是全球公认的景点行业思想领袖。在过去的八年中,他在佛罗里达州奥兰多举行的IAAPA博览会上进行了题为“沉浸式设计新兴趋势”的演讲。 他还是主题娱乐协会的SATE峰会,中国峰会,儿童博物馆教育研讨会和未来沉浸式休闲产业大会的主持人或特邀发言人。McCoy作为全球行业和主流出版物的趋势专家接受过包括:福布斯,今日美国和CNN的专访,他还在多个国际刊物上发表过文章。

“The DNA of Memorable Attractions” takes place Thursday, June 11 from 3:30 p.m. to 4:30 p.m. at the Jumeirah Himalayas Hotel Shanghai, 1108 Meihua Road, Shi Ji Gong Yuan, Shanghai. It will be simultaneously translated into Mandarin Chinese. Attendees must show an Expo + Education Conference badge to attend the session.

“难忘景点的DNA”将于6月11日星期四下午3:30至4:30 在位于上海世纪公园梅花路1108号的上海卓美亚喜马拉雅酒店举行。演讲将同传成普通话。与会者必须出示博览会+教育会议胸卡方能入场。

Posted by JRA (Jack Rouse Associates)

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