Member news

31 July 2019

Superfly and JRA Are There for You with a FRIENDS Pop-Up Experience

We are no longer on a break, FRIENDS fans! “The One with the Pop-Up” is here! It’s been 25 years since the first time we met Ross, Rachel, Joey, Monica, Chandler and Phoebe, so set your calendar back to 1994 and revisit some of the series’ most iconic moments with an immersive pop-up experience brought to you by Superfly, Warner Bros. Consumer Products and Warner Bros. Television Group. Tickets will go on sale Friday, August 2, exclusively at www.friends25popup.com.

JRA is collaborating with Superfly’s internal creative and production team to provide planning, design and implementation of the FRIENDS pop-up experience. JRA is also collaborating with Superfly on their upcoming Seinfeld Experience.

The nostalgia-packed space offers fans the opportunity to explore the show and capture photos with set re-creations, props, and costumes that have defined 25 years of everyone’s favorite FRIENDS. Stick a turkey on your head, peek through Rachel and Monica’s purple door, relax on Chandler and Joey’s recliner after playing some foosball, or help Ross with the infamous sofa pivot. Learn Monica’s top tidying tips with Method Home Products and surround yourself with Phoebe’s favorite things before heading to the re-created Central Perk for a pic on the legendary orange couch. Could this BE any more exciting?

“It’s been nearly 25 years since FRIENDS premiered, but the fascination and universal appeal of the hit TV series lives on with fans of all ages,” said Peter van Roden, Senior Vice President, Global Themed Entertainment, Warner Bros. Consumer Products. “As we celebrate the show’s milestone anniversary, we are excited to bring the FRIENDS experience to life for our fans in a way that pays homage to the remarkable cast of characters, iconic sets and instantly quotable moments.” Superfly is equally thrilled about the partnership. "We're excited to celebrate 25 years of fandom with the show's biggest immersive experience to date," said Jonathan Mayers, co-founder, Superfly. "The FRIENDS New York City Pop-Up captures the series most memorable moments with the characters, memorabilia, set re-creations and exclusive merchandise."

The month-long pop-up, which also includes a FRIENDS retail store, opens September 7 and runs through October 6. The first day of the public opening, September 7, is dedicated exclusively to AT&T customers who have a chance to get complimentary tickets through the AT&T THANKS appreciation program. Eligible AT&T customers in NYC can download the AT&T THANKS app1 today to learn more about how to access these complimentary tickets.2 Located in the heart of Manhattan’s SoHo district, the ticketholder entrance will be at 76 Mercer St. (between Spring & Broome), and the retail store entrance will be at 503 Broadway. The pop-up experience will be open SEVEN days a week, from 10 a.m. to 10 p.m. Patrons can reserve a time slot to visit the pop-up with a ticket purchase priced at $29.50. For more information, visit Friends25Popup.com.

Posted by JRA (Jack Rouse Associates)

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