Member news

15 August 2019

Scruffy Dog Group awarded multi-million pound entertainment project in the UK.

Scruffy Dog Group has been awarded a major design and build entertainment project by ITV and Lifestyle Outlets, who are part of Peel L&P, with a multi-million pound value, due to open in 2020.

ITV, who recently confirmed an anchor tenancy agreement with Lifestyle Outlets, will be opening the big brand immersive leisure attraction next year.

Based at Lowry’s new Watergardens development in Manchester, the 30,000sq metre attraction will deliver a high energy experience; the first of its kind.

Scruffy Dog’s Chief Executive Officer Joe Bright and his dedicated creative team have been working closely with both ITV and Peel’s team over the past 12 months, conceptualising the IP Experience.  

“We are thrilled to have been awarded this project,” Bright said. “Working with Peel and ITV has been an absolute pleasure. The decision to develop this prime time IP into an immersive experience has meant that during the design process we have been able to really push the boundaries in terms of innovation and creativity. The whole team is looking forward to seeing the concept come to fruition— it’s going to be incredible.”

Posted by Scruffy Dog Creative Group

0 comments

TEA Members please log in to comment

More Member news

02 June 2020
PREMIER RIDES PROUD TO BE INAUGURAL SPONSOR OF THE FIRST-EVER IAAPA VIRTUAL EXPO: ASIA

Baltimore, MD -- Premier Rides, known best for its cutting-edge attractions, is proud to announce that they are the inaugural sponsor of the first-ever virtual expo by IAAPA, the global association for the attractions industry.  With travel and large gatherings limited worldwide, IAAPA has found a new way to connect theme park operators, designers and suppliers virtually by introducing IAAPA Virtual Expo: Asia.


02 June 2020
Island of Democracy and Freedom will be exemplary to the world

Outdoor Factory, one of the leading companies in the theme park, museum, city architecture design and implementation business, has carried out important works for the Island of Democracy and Freedom museum. On the Island of Democracy and Freedom, which was opened by President Recep Tayyip Erdogan and MHP President Devlet Bahceli, Outdoor Factory has created exhibition areas by blending the worlds modern museum understanding with Turkish Culture.


22 May 2020
Standing out from the crowd during COVID-19 with www.QueueFreeThemePark.com

Blog May 2020 by Kees Albers, CEO Unlimited Leisure