Member news

23 October 2019

From Seoul to Barcelona – the Meet Vincent is bringing Van Gogh’s story to cultural destinations around the world.

As an international touring exhibition, the multiple award-winning blockbuster Meet Vincent van Gogh Experience fulfills the Van Gogh Museum’s mission of sharing Vincent van Gogh’s unique life story with people around the world, to enrich and inspire them. In 2019, Meet Vincent van Gogh delighted audiences across Europe and Asia with its playfulness, interactivity and captivating storytelling.

Outstanding Success in 2019
“2019 has been an exceptional year for Van Gogh Museum Experiential Content,” says Arnold van de Water, General Manager of the Meet Vincent van Gogh Experience. “The Experience’s innovative combination of interactives, cultural storytelling, edutainment and retail introduces the Van Gogh Museum’s world-leading collection and research on this beloved artist to new target audiences around the world. Meet Vincent’s success is defined by a seal of quality and authority not only from the iconic Van Gogh Museum, but also by our wider team of cutting-edge international suppliers, hosts and support staff.”

Meet Vincent van Gogh Europe’s premiere
Meet Vincent van Gogh was on display in both Barcelona and Seoul earlier this year. The European launch of Meet Vincent van Gogh in Barcelona took place from April to July. Located in the cultural heart of the city- superyacht harbor, Port Vell – Meet Vincent attracted locals eager to know more about Van Gogh’s inspiring life story and many of the tourists who travel to Barcelona for the city’s vibrant cultural scene. The Experience closed its doors with over 161.000 visitors, after an additional one-month extension due to popular demand. Click here read the Barcelona case study. 

Meet Vincent van Gogh in Seoul
While on display in Barcelona, Meet Vincent van Gogh had its second Asian tour stop at Seoul’s Woojung Arts Center in mid-April 2019. Speaking to the success of Meet Vincent van Gogh in Korea, Yong K. Kim, CEO of the Experience’s local partner, MAST Media & Entertainment, states, “Meet Vincent van Gogh is a completely multisensory experience that people can touch, look at and hear- altogether a new paradigm. The fact that people can take selfies freely throughout the exhibit led the Experience to become a hotspot for social media savvy youngsters, as well as families and students.”

Retail
In addition to Meet Vincent van Gogh, the Van Gogh Museum has developed a range of experiential concepts perfectly suited to retailtainment opportunities and cultural exhibition spaces. For example, the Van Gogh Museum Edition Pop-Up – a unique retailtainment concept combining an introduction to the art and life of Van Gogh with a fully-stocked Van Gogh Museum merchandise store – has been touring the United States’ premiere retail destinations since late 2018.

Become a part of the success
Interested in hosting the Experience and becoming a part of the success? Register as a promoter or venue for a free copy of the Meet Vincent van Gogh promoter’s book to learn the answers to all your questions: from technical production and design, to how the Van Gogh Museum’s distinctive branding can maximize the Experience’s impact in your city.
 

Posted by Meet Vincent van Gogh Experience

0 comments

TEA Members please log in to comment

More Member news

13 November 2019
Walt Disney Imagineering pulls back the curtain in new Disney+ documentary

The Imagineering Story, a new docuseries airing today (12 November 2019) with the launch of Disney+, unveils an authentic, behind-the-scenes look at Walt Disney Imagineering. From Walt Disney’s ambitious idea developed in his “backyard laboratory” to the thrilling innovation employed to create immersive, story-driven experiences like those in Star Wars: Galaxy’s Edge, Disney Imagineers recount their 65-year journey with honesty and reverence.   


11 November 2019
PSX, Inc Announces Expansion of Executive Leadership Team with The Addition of Industry Veterans, Steven Fisher, Rob Pourciau and John March.

As PSX enters its 25th year in the audiovisual and technology industry, I am both excited and honored to expand our executive leadership team. Steven, Robert and John each bring decades of success and international business expertise to our organization. This team will position PSX for future growth and success, while providing us the ability to better serve our clients globally.” commented Jeff Borne, President and CEO of PSX, Inc.


10 November 2019
Exclusive interviews: Jeremy Railton & Scott Ault launch new design firm, RED

"What really has been great is that every single person who’s heard about the new company has endorsed it and thinks Scott and I are a good mix." -- Jeremy Railton