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15 November 2019

Van Gogh Museum Experiential Content at MAPIC 2019

General Manager of the Meet Vincent van Gogh Experience, Arnold van de Water, took to the stage at the MAPIC 2019 Asia Forum in Cannes on Wednesday, 13 November.  Following the Experience’s highly successful tour stop in Seoul, Korea earlier this year, Van de Water offered his insights on the successes and best practices for experiential content when entering the Asian market. Van de Water also shared his experience of translating the Van Gogh Museum’s authentic cultural brand into innovative content, bringing the Museum’s collection to international audiences.

To read more about Van Gogh Museum experiential content and the future of retail, click here

Posted by Meet Vincent van Gogh Experience

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