Member news

05 March 2020

Tracy Balsz signs on as VP Business Development North America representing LBE division GCVRS

Grand Central Recording Studios in London has launched an LBE division – 

GCVRS to provide 360-degree sound design for immersive experiences.

GCVRS joins the Themed Entertainment Association

Tracy Balsz named Vice President, Business Development North America for GCVRS

March 2, 2020 – London, England – Celebrating 25 years as a world leading sound design and audio post-production facility with 8 state-of-the-art digital sound studios, Grand Central Recording Studios (GCRS) creates award winning sound for TV, cinema, online, interactive audio and radio productions.  In 2017 GCRS opened a world-first Third Order Ambisonic and Dolby Atmos™ studio to create and deliver audio excellence in 3D sound for immersive content in VR and themed attractions, hence GCVRS was born. GCVRS immediately began supplying award winning themed entertainment industry design firms to assist in the design and production of immersive audio experiences for rides and attractions around the world.

GCVRS has recently joined the Themed Entertainment Industry and their sound design team of immersive audio experts is excited to launch a dedicated promotion of their LBE division and work alongside fellow TEA members - media producers, creative firms, composers and audio specialists to deliver immersive audio and sound design to theme parks, attractions, location-based experiences, and dark rides.

Industry marketing specialist Tracy Balsz will be representing GCVRS to the themed entertainment industry, as VP Business Development, North America. “We’re very excited to be working with Tracy as she brings a wealth of experience to our team at Grand Central. She is incredibly well connected within the Themed Entertainment industry and it will enable us to better serve our North American clients and collaborators,” states Michael Hill, Head of Immersive Production for GCVRS.

About GCRS

Grand Central Recording Studios (GCRS) is an award-winning, world leading sound design and audio post production facility located in London, England, creating award winning audio production and sound design for TV, film, digital, advertising, experiential, interactive and immersive experiences. Since 1994, GCRS has trail blazed creativity in sound design, bringing an unparalleled passion for audio to some of the most powerful and memorable advertising campaigns for global brands such as Nike, Toyota, Adidas, Heineken, BBC, Jaguar whilst winning prizes at Cannes Lions, D&AD, the CLIOs and many many more. In 2017 it opened a dedicated division (GCVRS) providing sound design for location-based entertainment AR/VR immersive experiences. GCRS offers 8 state-of-the art digital sound studios including Dolby Atmos™ and Third Order Ambisonics. More information at     


GCVRS is the LBE and XR division of GCRS, an award-winning world leading sound design and audio post production facility located in London, offering end-to-end creative audio services of immersive projects, from inception to final audio integration for 4D attractions, dark rides, game-engine production, and AR/VR/XR immersive experiences. GCVRS works with themed entertainment design firms and media producers to create 360 immersive sound design for installs such as four ride experiences at Lionsgate Entertainment World in China for Thinkwell Group and Framestore. Their work for Samsung, Sky and the Natural History Museum has won over twelve industry awards including The One Show, British Arrows and Cannes Lions. More information at


Media Contact:  Tracy Balsz /  +1 323 428 9075

Hi res images of GCVRS audio studios available upon request.

Posted by GCRS


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