TEA Press Releases

10 September 2014

Kenneth Feld of Feld Entertainment headlines TEA's SATE '14 Oct 2-3 at Ringling Museum

“The Themed Entertainment Association (TEA) enthusiastically welcomes Kenneth Feld, CEO of Feld Entertainment Inc., as headline speaker of SATE '14, the design conference for the visitor attractions industry, Oct 2-3 at the Ringling Museum in Sarasota, FL,” said TEA president Christine Kerr of BaAM Productions. “Feld's presence, with SATE hosted this year by FSU at the Ringling, marks the resonance of circus and performing arts with the art of themed entertainment – and with today's state-of-the-art, branded entertainment experiences as exemplified by Feld's partnerships in such productions as Disney On Ice andMarvel Universe LIVE!”

“A conversation with Kenneth Feld” will be an 'Inside the Actors Studio'-type, onstage interview and meeting of minds between Kenneth Feld and acclaimed entertainment designer Phil Hettema of The Hettema Group, SATE storytelling chair, at 11:30 am on Thurs., Oct 2, 2014 in the Mertz Theatre at the John & Mable Ringling Museum of Art. The session is open to all registered SATE '14 delegates. 

“SATE is a platform for candid discussion with some of the most distinguished people in our business – our own industry superstars. There's great synergy here, made clear by Kenneth Feld's own words: 'Our productions create memories, stimulate the imagination and touch the heart. It's all about people connecting and communicating,'” said Aram Ebben of exp, who co-chairs SATE '14 with Stefan Lawrence of Rethink Leisure & Entertainment. 

SATE (Storytelling, Architecture, Technology, Experience), organized by TEA and presented by Christie and Electrosonic, brings together creatives, producers, owners and operators in the international visitor attractions industry to explore the creation of compelling places and experiences for entertainment, education, retail and branding. SATE '14 is hosted Oct 2-3 by Florida State University at the John & Mable Ringling Museum of Art in Sarasota, Florida USA.

SATE offers networking opportunities to professionals and to students wishing to build careers in themed entertainment, with some scholarships available. Hashtag: #TEAsate


Media inquiries: 
TEA: Judith Rubin, 314.853.5210, [email protected] 
Feld Entertainment: Stephen Payne, 703.969-8918, [email protected] 


Kenneth Feld 
Chairman and CEO, Feld Entertainment Inc. 
“Our only limits are our imaginations, and I want our audiences to reconnect to that part of them that makes each one of us unique and powerful,” says Kenneth Feld. Kenneth was a sophomore at Boston University when his father, entertainment impresario Irvin Feld, purchased Ringling Bros. and Barnum & Bailey® in 1967 and celebrated that feat by staging a signing ceremony at the Colosseum in Rome. After earning his degree in business management in 1970, Kenneth began what he calls his "graduate education" by working side by side with his father in all facets of the company to learn the live entertainment industry. After Irvin passed away in 1984, Kenneth assumed the role of CEO, and Feld Entertainment has grown exponentially under his watch. Today Feld Entertainment is still a family-owned and operated company with performances appearing in more than 75 countries. Kenneth is the second generation of the family in the business and he has been joined by his three daughters, Nicole, Alana and Juliette, who represent the third generation of the family with the company. 

Phil Hettema
President & Creative Executive, The Hettema Group 
Phil Hettema has directed the design and production of numerous theme park rides and shows, cultural attractions and museum exhibits over 35+ years. The Hettema Group is known for attractions that maximize guest experience through innovative storytelling, compelling technology and a commitment to emotional resonance. Recent projects include The One World Observatory, currently under construction at the new World Trade Center in New York City, the High Roller observation wheel for Caesars Entertainment in Las Vegas, "Dragons Wild Shooting" at Lotte World, South Korea and the USA pavilion at Yeosu Expo 2012. Previously, Hettema was Senior Vice President, Attraction Development for Universal Studios Theme Parks Worldwide for 14 years. He began his career as a designer at Disneyland and Walt Disney World. 

About TEA
The TEA (Themed Entertainment Association) is an international nonprofit alliance founded in 1991 and based in Burbank, Calif. Some 1,000 TEA members represent roughly 8,000 creative specialists, from architects to designers, technical specialists to master planners, scenic fabricators to artists, and builders to feasibility analysts working in 30 US states and 40 different countries. TEA presents the annual Thea Awards and the TEA Summit and hosts the annual SATE Conference (Storytelling, Architecture, Technology, Experience). TEA also produces a variety of print and electronic publications, including the TEA/AECOM Theme Index, TEA Directory and Thea Awards Program magazine. Visit www.teaconnect.org

About Feld Entertainment 
Feld Entertainment is the worldwide leader in producing and presenting live touring family entertainment experiences that lift the human spirit and create indelible memories, with 30 million people in attendance at its shows each year. Feld Entertainment's productions have appeared in more than 75 countries on six continents and include Ringling Bros. and Barnum & Bailey®, Monster Jam®, Monster Energy Supercross, Nuclear Cowboyz®, AMSOIL Arenacross, Marvel Universe LIVE!, Disney On Ice and Disney Live! More information about Feld Entertainment is available online at www.feldentertainment.com.

Posted by Judy Rubin



TEA Members please log in to comment

More TEA Press Releases

12 June 2020.
TEA opens submissions for 27th Annual Thea Awards - deadline July 31, 2020

Submissions are open for the 27th Annual TEA Thea Awards of the Themed Entertainment Association (TEA), the global membership association for the creators of compelling places and experiences. Deadline: July 31, 2020. #TEAtheas


10 June 2020.
New dates and plans for TEA Thea Awards & TEA Summit in 2020 and 2021 include digital Thea Case Studies

In 2020, the Themed Entertainment Association (TEA) will celebrate and showcase the 26th Annual Thea Awards recipients with a series of digital Thea Case Studies sessions, and in 2021, TEA will resume gathering in person for the TEA Summit and the Thea Awards Gala.


09 June 2020.
Looking for the TEA/AECOM Theme Index and Museum Index?

The TEA/AECOM Theme Index and Museum Index is published annually in mid-year by collaboration between the Themed Entertainment Association (TEA) and the Economics Practice at AECOM.