TEA Connect Blog

22 January 2018

Roland Mack to keynote TEA SATE Europe 2018, May 2-3 at Europa-Park

Europa-Park (Rust, Germany) will host TEA SATE Europe 2018, May 2-3, with park founder Roland Mack (pictured at top) as keynote speaker. SATE is the signature conference on Experience Design, organized by the Themed Entertainment Association (TEA). #TEAsate

Tickets/more info 

Official SATE blog

SATE video archive

Roland Mack - Born in Freiburg in 1949, Roland Mack studied mechanical engineering and created the idea for Europa-Park together with his father in the 1970s. After spending time in the USA he developed the initial concept for the park. Over the next years he, his father Franz and brother Jürgen turned a day-trip destination into an international recreation enterprise. He was the first German  chairman of IAAPA. In 2013, Europa-Park was honored with the Thea Classic Award by the Themed Entertainment Association.

The theme of TEA SATE Europe 2018 is "Industry Landscape: The power of the collective in creating shared experiences that are shaping themed entertainment." The two-day conference will feature a range of speakers from various disciplines and is aimed at helping delegates understand how great attractions are being shaped and how current developments and innovations will shape the industry going forward.

The types of issues to be addressed at TEA SATE Europe 2018 include:

  • IP and branding strategies
  • Driving long-term growth
  • Accessibility
  • Solutions through landscaping
  • Security as a driver for change
  • Technology shaping our future

TEA added the SATE conference to its slate of industry events in 2007, to foster dialog in the business community about the methodology of Experience Design. The SATE acronym stands for Story + Architecture + Technology = Experience. SATE also alludes to a collaborative culture of production, in which designers, technologists and clients work closely together from the early stages of a project, in a team structure often more horizontal than hierarchical. 

TEA now annuallly presents the SATE conference in Europe and Asia as well as the US.



Posted by Judy Rubin



TEA Members please log in to comment

More TEA Connect Blog

20 February 2018.
TEA Summit 2018 sessions & speakers – Day One, April 5, Disneyland Resort

The annual TEA Summit and Thea Awards Gala of the Themed Entertainment Association (TEA) will convene at Disneyland Resort April 5-7, bringing together top executives and creatives with hundreds of entertainment professionals. #TEAtheas #TEAsummit


16 February 2018.
TEA leaders gather in Rovaniemi, Finland for annual Strategic Planning Meeting

The Themed Entertainment Association (TEA) International Board, past presidents, COO, Division presidents, Committee chairs and other leadership meet annually for the Strategic Planning Meeting.


16 February 2018.
TEA members enjoy an evening with Disney Parks Live Entertainment in Orlando, Feb 2018

Members of the Themed Entertainment Association (TEA) were treated to a special behind-the-scenes event with Disney Parks Live Entertainment and the TEA Eastern North America Division, in Orlando on 13 February 2018.