Thea Awards Recipients

Thea Awards 2019

Thea Award for Outstanding Achievement - Connected Immersion, Digital Art

MORI Building DIGITAL ART MUSEUM: teamLab Borderless , Tokyo, Japan

Japan’s famous art collective teamLab, in collaboration with local urban landscape developer MORI Building Co. Ltd. created this permanent experience showcasing more than 50 interactive digital artworks in 5 different zones over 100,0000 square feet, and already a ‘must-see’ attraction for anyone visiting Japan.

The museum is designed for people of all ages and cultures. The experience is beautiful and accessible to guests, whether tech-savvy, digital art lovers or new to digital art. The main objective is to create interactions between guests (jumping, climbing, touching, etc.) with a sense of total immersion. The playfulness of many of the exhibits removes the ‘seriousness’ of the ‘digital art’ and encourages these interactions, helping to bring out the 'child' in everyone,’ catalyzing moments of fun and joy.

This exhibit is a great example of a well-balanced and structured, fully immersive experience, without complex instructions or recent technologies (no wearables, motion theaters, VR, AR, or 3D glasses). The simple, yet innovative combination of analog interactive installations and advanced projection mapping visuals equals a world-class, non-linear entertainment experience that allows visitors to explore, wander and discover at their own pace. It maintains a ‘Japanese’ touch with many local culture and nature references; for example, the interactive Tea Ceremony room.

The level of technical complexity (520 computers / 470 video projectors / interactive sensors / etc.) and the overall quality of the experience, makes ‘Borderless’ a new reference point and potentially a game-changer in the industry.

Photo: teamLab; Exhibition view of MORI Building DIGITAL ART MUSEUM: teamLab Borderless, 2018, Odaiba, Tokyo © teamLab; teamLab is represented by Pace Gallery

Award Credits