Welcome to TEA - Representing the Creators of Compelling Places and Experiences

TEA Strategic Plan 2003 - 2006

Vision
TEA is an international alliance that provides access to the world's most talented, knowledgeable and professional creators of compelling places and experiences

Mission
The two-part mission of the TEA is:
To gather the creators of compelling places and experiences as members
To stimulate their knowledge, professional growth and success

Long Term Goals
To create a strong and relevant brand
To attract and maintain a vital and engaged membership
To attain permanent financial stability

Each of the three long term goals are supported by key objectives. These key objectives will be implemented through specific strategies that focus on:
Education
Networking
Marketing
Both inside and outside the association

Goal 1 - To create a strong and relevant brand
Key Objectives:

Establish a clearly identified brand that reaches out to all potential users of the membership's products and services

Create an outreach component of the association that exists to educate potential users and influencers to our role in their success

Continue efforts to standardize contracts and business practices, to clarify and enforce the Code of Ethics and to increase awareness of the Project Development Guidelines.

Devise and fund a marketing strategy that will increase awareness of the association and its member's roles in the creation of engaging guest experiences

Goal 2 - To attract and maintain a vital and engaged membership
Key Objectives:

Create enriching opportunities for the membership, using experts inside and outside our key industries

Focus on and build "inreach" to members

Create member access to new business opportunities

Goal 3 - To attain permanent financial stability
Key Objectives:

Pursue corporate sponsors

Build membership

Investigate other revenue streams

Maintain an efficient cost structure

TEA Goals Statement 2003
The following short term goals were set at the January 2003 International Board retreat

Develop and approve the TEA Strategic Plan

Build revenue of the association by membership and other markets

To improve the overall value of membership (the value proposition)

Launch the THEA conference

Menu Executive Committees International Board Eastern North American Division Western North American Division European Division TEA Staff Strategic Plan 2003 - 2006 TEA Bylaws		TEA Strategic Plan 2003 - 2006 Vision TEA is an international alliance that provides access to the world's most talented, knowledgeable and professional creators of compelling places and experiences Mission The two-part mission of the TEA is: To gather the creators of compelling places and experiences as members To stimulate their knowledge, professional growth and success Long Term Goals To create a strong and relevant brand To attract and maintain a vital and engaged membership To attain permanent financial stability Each of the three long term goals are supported by key objectives. These key objectives will be implemented through specific strategies that focus on: Education Networking Marketing Both inside and outside the association Goal 1 - To create a strong and relevant brand Key Objectives: Establish a clearly identified brand that reaches out to all potential users of the membership's products and services Create an outreach component of the association that exists to educate potential users and influencers to our role in their success Continue efforts to standardize contracts and business practices, to clarify and enforce the Code of Ethics and to increase awareness of the Project Development Guidelines. Devise and fund a marketing strategy that will increase awareness of the association and its member's roles in the creation of engaging guest experiences Goal 2 - To attract and maintain a vital and engaged membership Key Objectives: Create enriching opportunities for the membership, using experts inside and outside our key industries Focus on and build "inreach" to members Create member access to new business opportunities Goal 3 - To attain permanent financial stability Key Objectives: Pursue corporate sponsors Build membership Investigate other revenue streams Maintain an efficient cost structure TEA Goals Statement 2003 The following short term goals were set at the January 2003 International Board retreat Develop and approve the TEA Strategic Plan Build revenue of the association by membership and other markets To improve the overall value of membership (the value proposition) Launch the THEA conference
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