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REIMAGINING CULTURAL ATTRACTIONS – BRINGING THEATRICAL TECHNIQUES TO LOCAL ZOOS, MUSEUMS, AND AQUARIUMS:
Morgan Richardson (Founding Partner | Mangolin Creative) will explore how local cultural attractions such as zoos,museums, and aquariums are adopting theatrical techniques, technologies, and storytelling, traditionally used in theme parks and theaters. By leveraging these tools, institutions are enhancing their educational and inspirational missions and reaching a wider, more diverse audience. Richardson will discuss how permanent and pop-up experiences at local attractions are driving change in communities, providing case studies including my own project, UNEXTINCT, and similar implementations in the cultural attraction space. |
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LIGHT SABERS & LEARNING – WHY SCIENCE MUSEUMS NEED A DOSE OF THE FORCE:
Remember the exhilarating rush of piloting the Millennium Falcon or feeling the Force course through you on the Star Wars Rise of the Resistance ride? Now imagine channeling that same level of excitement to ignite a lifelong love of science! Because let's face it, some science museums can feel a bit…dusty. Static displays of artifacts, walls of text with dense academic jargon, facts droning on endlessly – is this truly the launchpad for inspiring future generations of scientists? Absolutely not! AJ Goehle (CEO & Principal | Luci Creative) will delve into the "obvious secrets" behind Disney’s Star Wars: Galaxy's Edge park, with those immersive experiences that leave us breathless and curious for more. We'll explore how museums can harness the power of storytelling, special effects, and interactivity to create unforgettable, “imprint moments”: powerful experiences that become deeply etched in our soul serving as critical moments where we learn and grow. |
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