TEA DEA&I Committee


SeaWorld Abu Dhabi
Yas Island
P.O Box 128717 Abu Dhabi, UAE
Abu Dhabi, UAE, United Arab Emirates
Tel: +971529220219

LinkedIn: https://www.linkedin.com/in/sandra-hamdan-b6242316/


FMCG, Entertainment & Destination Marketing Director – Delivering creative & integrated strategies to build strong brands and driving the business to achieve its objectives.

Within my career at Farah Experiences, I have led and managed the Strategic Marketing & Communication Development Planning and Execution of multi-billion-dollar complex projects to promote tourism, destinations and entertainment hubs for Yas Island, Abu Dhabi and the UAE. this includes Warner Bros. World Abu Dhabi, Qasr Al Watan Abu Dhabi (Presidential Palace cultural landmark) and Yas Island as a Destination Hub.

Based on my extensive pre-opening/ opening Marcomms experiences, I am currently the Director of Marketing for SeaWorld Abu Dhabi, a marine life theme park- latest addition to our portfolio of Theme Park Brands on Yas Island.

I bring my 20 years of multinational professionalism, commercial and creative prowess in global markets, as well my strong project and leadership management skills. Building valuable networks is one of my strengths, and so is working under tight deadlines with a diversity of markets, across regions and time zones. I’m not afraid of change, of new responsibilities and new experiences; on the contrary, this is what I seek out constantly. Sharing new ideas and tapping into my imagination are things that motivate me the most. I offer solid nonconventional marketing proficiency and an innovative mind-set.  

I also have over 14 years of cross functional FMCG experience in Brand Management, Trade Marketing, New Product Introduction and Strategy; and managed a portfolio of Brands across the Middle East, Africa and Eastern Europe. 

On serving on the DEA&I Committee:

A diverse and inclusive environment is one where you are confident that you can bring all your whole self to work and be treated equally with your peers and this is a true testament to what the TEA stands for.

TEA boards and committees

TEA DEA&I Committee