Executive Committee

Brian Sands


Principal / SVP
HKS, Inc.
350 N Saint Paul St, #100
Dallas, Texas, 75201
United States
Tel: +1 202 821 7281

LinkedIn: https://www.linkedin.com/in/briandsands/


An economist with global experience, I am a strategic advisor and thought leader with expertise in the business of leisure/hospitality, mixed-use, and sports/entertainment.  I prioritize teamwork, client goals, and robust analyses and knows how to optimize projects to increase return and reduce risk.

My clients include private developers/operators, not-for-profits, and public agencies.  I excel at complex projects requiring a combination of strategic thinking, broad yet rigorous analysis, coordination with multiple stakeholders, streamlining of findings for diverse audiences, and disciplined management.

I regularly advise on the development/operation of commercial and cultural attractions, lodging (hotels and resorts), retail-dining-entertainment (RDE), and associated uses.  Assignments focus on providing economic advice enabling clients to reach their return on investment (ROI) goals while reducing risk.  Assignments typically involve client and stakeholder coordination, scoping, field work, market and comparables research, demand potential forecast, financial feasibility estimation, economic and fiscal impact analysis, presentations, and project management.  Assignments frequently involve working closely with the client’s designers, planners, architects, engineers, cost estimators, and other team members.

I have global experience, with focus now mainly across North America, Latin America, and the Caribbean.  I was also the long-time coordinator of global production of the Theme Index and Museum Index – Global Attractions Attendance Report, the leading industry report produced annually by the Themed Entertainment Association (TEA), and was primarily responsible for the North American and Latin American commercial attraction figures.  

I serve on the board of the Friends of the National Zoo (FONZ) and the TEA International Board, serving as Treasurer since 2018.  I also regularly speak at major industry events (e.g., TEA Summit, International Association of Amusement Parks and Attractions Expo, World Waterpark Association Show), and frequently contribute to and/or am quoted in industry publications (Attractions Handbook, Attractions Management, InPark Magazine, Leisure Management) and public media outlets (e.g., CNN, Forbes, Los Angeles Times, Orlando Sentinel).

TEA boards and committees

TEA Finance Committee

International Board of Directors – Treasurer

Executive Committee – Treasurer