Past Presidents

Keith James

International Board President: 2001, 2002

JRA - Part of RWS Entertainment Group
600 Vine St.
Suite 1700
Cincinnati, Ohio, 45202
United States
Tel: +1 513 381-0055


If you look closely at many of the largest theme parks around the world – including Kings Island, Universal Studios Florida, LEGOLAND® and Ferrari World Abu Dhabi – you will find the handprint of Keith James. 

Keith began his career at Kings Productions in the 1970s, where he learned all of the disciplines involved in shaping a modern theme park. After overseeing the development and operations of both Canada’s Wonderland and Australia’s Wonderland, Keith joined Universal Studios Florida as Vice President, Show and Ride Production. Keith joined JRA as a partner in 1992, acquiring full ownership of the company from 2008-2021.


To support the growth of the industry, Keith has served on the Boards of Directors of the International Association of Amusement Parks and Attractions (IAAPA) and the Themed Entertainment Association (TEA), serving as TEA Board President in 2001 and 2002. In 2011, he received IAAPA’s Outstanding Service Award, and five years later was recognized with the TEA’s Buzz Price Thea Award for Lifetime Achievement. In 2018, he was named to Blooloop's inaugural "Blooloop 50 Theme Park Influencer List."


Keith’s professionalism, commitment to the industry, and kindness to others have strengthened his reputation as a true industry legend.


TEA boards and committees

Past Presidents – International Board President: 2001, 2002