SATE Blog

The Themed Entertainment Association (TEA) added the SATE conference to its slate of industry events in 2007, to foster dialog in the business community about the methodology of Experience Design. The SATE acronym stands for Story + Architecture + Technology = Experience. SATE also alludes to a collaborative culture of production, in which designers, technologists and clients work closely together from the early stages of a project, in a team structure often more horizontal than hierarchical. 

Hashtag: #TEAsate 

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13 October 2021
Congratulations! 2021 TEA Masters announced

Congratulations to the new slate of TEA Masters! Please join us to celebrate the 2021 TEA Masters on November 3, 2021.

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07 October 2021
THANK YOU FOR ATTENDING SATE EUROPE 2021

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06 September 2021
TEA SATE Europe 2021 - Breaking Boundaries

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10 May 2021
TEA SATE Global Series: REINVENTION presented by The Hettema Group

This exciting new approach to SATE learning will be presented as a virtual conference of 4 Episodes. Each will explore the theme of REINVENTION from different perspectives. Each episode will feature a broadcast of approximately 90 minutes of pre-recorded programming followed by a live Q&A.

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30 March 2021
TEA SATE Global Series Content Curation Team

For the first time ever, the program for a SATE conference has been curated by a team of thinkers and thought leaders who represent the voices of our industry, our global membership and our stakeholders. 

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08 July 2020
TEA Masters nominations are now closed for 2020

Do you know of someone who is deserving of TEA Master recognition? TEA Masters nominations for 2020 are now closed, but you can plan for next year. 

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