02 October 2019

Over 300 attend TEA SATE - Seattle 2019 Conference on Experience Design


TEA SATE Seattle 2019 Co-Chairs

More than 300 industry members attended TEA SATE - Seattle, Sept 26-27, 2019 organized by the Themed Entertainment Association (TEA).

Photo at top: TEA SATE Seattle co-chairs: TEA International Board member Nathan Jones (WhiteWater), Ian Klein (Vizir Productions) and TEA Western North America Division Board President Shannon Martin (Color Reflections). Photos for TEA by Martin Palicki.

TEA Masters with their awards: Philip Vaughan, Wayne Hunt,
Lisa Passamonte Green, Zsolt Hormay, Adam Bezark.

The theme was “Embracing Diversity” and the venue was the Cornish Playhouse at Seattle Center. There were two full days of sessions and panels related to Experience Design in the context of diversity and the "pillars of TEA SATE": Storytelling + Architecture + Technology = Experience.

The 2019 TEA Masters were officially honored at TEA SATE - Seattle, where they also presented on an educational panel. The TEA Masters program honors masters of their craft in the global visitor attractions industry. Click here to learn more about the 2019 TEA Masters presentation.

Click here to learn more about TEA SATE - Seattle overall, including sessions, speakers and program.

TEA Sate Seattle 2019 TEA President Michael Mercadante and TEA COO Jennie Nevin
TEA President Michael Mercadante (Main Street Design),
TEA COO Jennie Nevin and sign language interpreter.

Delegates were able to take advantage of the TEA SATE - Seattle location within the Seattle Center and visit the newly renovated Space Needle. Other local activities included a tour of the Seattle Underground and a post-conference excursion to Tillicum Village.

TEA SATE is the Themed Entertainment Association's signature international conference on Experience Design, bringing together the brightest minds and top decision makers exploring what's next in Storytelling, Architecture, Technology, and Experience in visitor attractions. TEA SATE Seattle 2019

The dates and locations of the TEA SATE 2020 conferences were announced during the event by TEA Past President David Willrich. More information will be available soon at

  • Barcelona: PortAventura, 6-7 May
  • Osaka: Panasonic, 20-21 August
  • Las Vegas: UNLV, 1-3 October

Many thanks to all who helped make this conference a success – organizers, sponsors, speakers, delegates, volunteers and TEA staff.

All SATE sessions were recorded by TEA and the videos will be uploaded to TEA TV in the future. Photos of the sessions, events and speakers can be viewed on TEA’s Facebook album.

For more information regarding TEA SATE in general, visit the official SATE blog.

To see video of sessions from past TEA SATE conferences, click here.


TEA SATE Seattle Space Needle Visit
Delegates visited the recently renovated Space Needle, a perfect follow up to SATE Day One which concluded with three sessions that touched on the past, present and future of the historic observation experience. TEA International Board Members Clara Rice (JRA) and Matt Kent (Hotopp Associates) pictured. 



Posted by Christy Nakada



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