JRA (Jack Rouse Associates)

07 October 2020

TEA Members JRA and Chicago Scenic Collaborate on New FRIENDS Experience

"Instagrammable tourism and extreme ’90s nostalgia met and had a baby. Congratulations, it’s 'The FRIENDS Experience.'" - Chicago Tribune

"...couldn’t BE any more of a dream come true for fans of the long-running television hit series." - Chicago Sun-Times

Borrow one of Chandler's sweaters, because The FRIENDS™ Experience has blown into the Windy City for a limited time! Originally created for the show’s 25th anniversary, fans can celebrate their favorite friends and revisit some of the series’ most iconic moments with this two-story, enhanced experience created by Superfly X, Warner Bros. Consumer Products and Warner Bros. Television Group. “The One in Chicago” is located at The Shops at North Bridge on the Magnificent Mile at 540 N. Michigan Ave. (the corner of N. Michigan Ave. and E. Ohio St.). As with the New York and Boston FRIENDS™ Experiences, JRA collaborated with Superfly X's internal creative and production teams to provide planning, design, and implementation for The FRIENDS™ Experience Chicago, with fabrication provided by Chicago Scenic Studios.

The interactive space features 12 nostalgia-packed rooms and activations plus several all-new experiences including Monica’s kitchen and balcony and the iconic FRIENDS fountain. The space provides opportunities to explore the show’s history and re-create your favorite moments including peaking around Rachel and Monica’s purple door, relaxing in Chandler and Joey’s recliner, or helping Ross with the infamous sofa pivot. And of course, the space will feature a re-created Central Perk with the legendary orange couch where you can be like Phoebe and serenade your friends with “Smelly Cat.”

The experience is now open and runs through January 3. Hours are posted on the website at www.FriendsTheExperience.com/Chicago. Guests can reserve a timed entry to visit with a ticket priced at $35.00 plus taxes and fees. The experience includes a FRIENDS retail store featuring exclusive product that will also be open to non-ticketed guests.

“We hope The FRIENDS Experience will bring a bit of joy to Chicagoans in these difficult times,” said Jonathan Mayers, Founder and CEO of Superfly X. “Our team has worked diligently to ensure that the experience provides fans of the show with a fun yet safe environment while visiting."

To ensure that we are creating a safe environment for our staff and guests, we are taking measures throughout the space including but not limited to social distancing, requiring masks, non-invasive temperature checks and thorough cleaning and sanitization measures. Learn more about the enhanced cleaning and safety protocols at www.FriendsTheExperience.com/Chicago.

The FRIENDS Experience is committed to investing in our youth and supporting education and arts in underserved communities. In addition to complimentary tickets to the experience, a portion of every ticket will be donated to My Block, My Hood, My City, an organization that provides underprivileged youth in Chicago with opportunities beyond their home neighborhoods.

For more information, visit www.FriendsTheExperience.com/Chicago.

FRIENDS and all related characters and elements © & ™ Warner Bros. Entertainment Inc. All photos courtesy Superfly X.

Posted by Clara Rice

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