JRA - Part of RWS Entertainment Group

16 August 2019

Toyota Celebrates Employees with JRA-Designed Experience Center

Toyota Motor North America recently celebrated the grand opening of the Toyota Experience Center (TEC), Toyota’s first and only comprehensive visitor attraction in North America.

At the TEC, Toyota team members and their guests learn about this company legacy. Toyota's past, present and future are showcased through a variety of interactive exhibits and artful displays, all of which honor the company’s most important asset – its people.

Visitors begin their journey with a look into the Customer Experience, where Toyota representatives are in daily contact with their customers. The History and Heritage Gallery chronicles the arrival and early history of Toyota in North America, featuring 10 of the company’s classic/innovative historic cars and iconic images of early advertising. Next comes the Here and Now Gallery, showcasing current production models and the latest print and digital ads. Beyond this exhibit space, the Manufacturing Experience and Sales Experience immerse visitors in Toyota’s manufacturing, sales and “continuous improvement” culture.

Throughout the TEC, Toyota’s commitment to innovation is front and center – from the gallery of motor sports vehicles, to an exhibit on the Lexus luxury brand, to the concluding “Innovation Space” and “Mobility Workshop” experiences. The Innovation Space displays a myriad of Toyota’s technical advances and technology “firsts,” while celebrating the team members responsible for them. The Mobility Workshop is a working laboratory for robotics aimed at helping people, especially those with limited mobility or special needs, with a variety of tasks.

JRA provided the exhibit planning, design, and project management for the 44,000-square-foot center. “Many of those working on Toyota’s campus may not have the opportunity to see the whole picture and experience manufacturing or robotics,” said JRA Senior Project Director, Rob Morgan. “The TEC gives them a place to come and see the various facets of this dynamic company. It also gives them a sense of pride by reinforcing the notion that Toyota Motor North America cares as much about its people as it does about its products.”

According to TEC curator Cindy Knight: “We wanted to create a space that would not only educate team members about the past, present and future of Toyota in North America, but also hopefully inspire them to see the part each of them plays in our continuing story.”

Posted by Clara Rice

SHARE THIS:
2021-01-08 00:00:00
Nickelodeon Playtime FEC Now Open in China

China Leisure Development Co., (CLDC) and ViacomCBS have developed a Nickelodeon-themed Family Entertainment Center (FEC) in the city of Shenzhen, China. Comprising four attraction zones featuring SpongeBob SquarePants, PAW Patrol, Dora the Explorer, and Teenage Mutant Ninja Turtles, as well as Nickelodeon branded retail and a sit-down ...

Read More

2019-08-15 00:00:00
Watch the Tramcar Please - JRA Designs New Morey's Piers Coaster

Morey’s Piers, celebrating fifty years on the boardwalk of the Wildwoods, NJ, officially opened the Runaway Tram. The family-friendly roller coaster pays homage to the Wildwood Sightseer Tramcar, an icon of the Wildwood Boardwalk for 70 years.

...

Read More

2019-07-31 00:00:00
Superfly and JRA Are There for You with a FRIENDS Pop-Up Experience

We are no longer on a break, FRIENDS fans! “The One with the Pop-Up” is here! It’s been 25 years since the first time we met Ross, Rachel, Joey, Monica, Chandler and Phoebe, so set your calendar back to 1994 and revisit some of the series’ most iconic moments with an immersive pop-up experience brought to you by ...

Read More

All projects