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JRA (Jack Rouse Associates) videos

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JRA - Imagine What We Can Do.

You have an idea for a fantastic theme park, children’s experience, brand center, or museum exhibit. Or maybe you’d like to re-imagine an existing installation. How do you turn your concept into a grand opening? JRA. We have over thirty years of global experience, realizing clients’ dreams through design innovation, insight, and ...

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Mascot Hall of Fame Interactive Children's Museum

The sports world’s cast of furry and feathered creatures have a home at the Mascot Hall of Fame Interactive Children’s Museum in Whiting, Indiana. This 25,000 square-foot family fun zone draws people closer to the teams they love, while educating families on the art and science of mascots. The MHOF features interactive activities that incorporate ...

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Fan Fare - The 3 Keys to Creating Epic Sports Attractions

How do you create an epic sports attraction that turns first-time visitors into lifelong fans? With these three key plays...Part of JRA's #JRAinsights series. ...

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The National Comedy Center - Comedy Lives Here

The National Comedy Center is very much a laughing matter: the first state-of-the-art museum to celebrate the history of American comedic icons and innovators. Since we all have different thoughts about what we find funny, visitors get to experience comedy tailored to their tastes through an RFID bracelet. More than 50 exhibits let guests explore ...

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The Making of the Nancy & David Frost Holocaust & Humanity Center

The Nancy & David Wolf Holocaust and Humanity Center (HHC) uses local survivor stories and a variety of interpretive techniques to ensure that lessons of the Holocaust inspire action today. The 7,500-square-foot Center is the only Holocaust museum in the United States with an authentic connection to its physical location – Union Terminal, where ...

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The Joy Spence Appleton Estate Rum Experience: Crafting History

Appleton Estate is the oldest rum distillery in continuous production, dating back over 250 years. Recently the Estate's tour underwent a $7.2 million makeover, which was planned, designed and realized by JRA. The 51,000-square-foot indoor and outdoor attraction features an introductory video, exhibits, tasting rooms, a restaurant with a lounge and ...

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Creating Meaningful Children's Exhibits

JRA’s Shawn McCoy provides an overview for creating meaningful children’s exhibits at the recent Museum Education for Children Symposium in Beijing, China. In his presentation, he offers top tips for producing educational and engaging experiences, including providing familiar fun in an inviting context, letting the child be the hero and offering ...

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