Canyon Creative

11 August 2016

Ta Da! Canyon Creative Unveils New Website for Magician, Comedian and Actor Ben Seidman

LAS VEGAS, NV - Canyon Creative recently launched Ben Seidman is an internationally acclaimed magician, comedian, TV star and award-winning entertainer. His performances are energetic and hilarious; his sleight-of-hand magic, often mind-blowing.

You may have seen Ben on his Travel Channel show Magic Outlaws, on Penn & Teller’s Fool Us show on The CW, as a featured performer in Las Vegas, at a comedy club show or performing on a cruise ship. Ben travels the world bringing his special kind of entertainment to spellbound audiences.

His client list reads like a Who’s Who:  A&E, Capital One, Regal Cinemas, American Express, Toshiba, Celebrity Cruise Lines, Princess Cruises, Taco Bell, Wells Fargo Bank, Mandalay Bay Hotel & Casino, Atlantis Resort & Casino in the Bahamas, Venetian Resort in Macau, China, Criss Angel, Magic Castle in Hollywood, The Pabst Theatre, Fringe Festival in Edinburg, Scotland and many others.

In 2015, Ben was chosen as Princess Cruises’ Entertainer of the Year based on cruise ships guests’ votes. He won the honor over hundreds of other onboard entertainers. Ben is also the only person to be named the Resident Magician at Mandalay Bay Resort & Casino in Las Vegas.

Dale Sprague, President of Canyon Creative, said, “Ben is one of my favorite people. He is genuinely a nice human being and an incredible performer. He wanted a website that’s clean, simple, and easy to navigate and update. Everything he does is very visual, so we needed to create an engaging way to showcase his videos and make it easy for someone to book him for an appearance.”

Joslynn Hupe, Canyon Creative Art Director, was the lead designer on the website and worked closely with Ben throughout the project. “He had definite ideas about the creative aspects, but allowed me a great amount of freedom in the design concepts. Collaborating with Ben is always fun and productive,” Joslynn said.

Bill Kracke, Canyon Creative senior Web Developer, was tasked with building the site and making it function smoothly. “When your client is a master of sleight-of-hand, his website needs to reflect the effortlessness of his performance. That meant finding ways to optimize the way we load images and videos so a great experience on a desktop didn’t turn into a nightmare on a phone or tablet,” Bill explained.

On Facebook, Ben posted the link and a note reading, “I’m loving my new website.” His fans chimed in with comments such as “amazing,” awesome,” “rockin’,” “it’s really cool,” “it represents you well,” and “fabulous.” One obviously techie reviewer said, “I approve - your web team did a great job! The UX side avoids some common pitfalls (like the navbar screwing up consistent scrolling or pagedown/up behavior), and the scaling between desktop and mobile worked well for me, too. I leave aesthetic judgments to others; from a technical standpoint, I'm definitely a fan.”

For over 20 years, Canyon Creative has worked with well-known clientele throughout the corporate, resort, gaming, retail, restaurant, theme park, hospitality, and entertainment industries. The Las Vegas-based agency offers creative services, including branding, advertising, marketing, graphic design, website development, social media, SEO and SEM services, packaging, environmental graphics, and retail product development. Canyon Creative’s team of Imaginative Strategists is comprised of experienced advertisers, designers, writers, creative thinkers, web developers and hard-working lovers of fun.


Dale Sprague
(702) 262-9901
[email protected]

Posted by Dale Sprague

03 June 2016
Canyon Creative Unveils New Website for American Locker

LAS VEGAS, NV - Canyon Creative announces the launch of a new website, Widely known for their iconic key with the orange plastic cap, American Locker has set the industry standard by delivering customized storage, distribution and inventory management solutions for over 85 years. Their parent company, Cole Kepro ...

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