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Scruffy Dog Creative Group

Scruffy Dog Creative Group was founded in 2008. We are a global entertainment design and realisation company specialising in turnkey solutions for theme parks and resorts, attractions, family entertainment centers, waterparks, dark rides, museums, zoos, aquariums, and live events.

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Scruffy Dog Creative Group appoints General Manager for Asia

Creative experience company, Scruffy Dog Creative Group has recruited industry professional Sean Cai as General Manager – Asia. Scruffy Dog Creative Group welcomes Sean Cai as General Manager for Asia. Having worked for a top tier Chinese entertainment design company in the past, Cai brings with him a wealth of knowledge. In his previous role, Cai was involved in many different aspects of the business including office operation, design, business development, and managing projects in mainland China. “Sean will strengthen our Business Development and Project Management team in this region” said Joe Bright, CEO, Scruffy Dog Creative “This appointment is key to our growth in this region, as Cai will not only strengthen our existing client relationships, he will also extend our reach with new connections and projects in this region.” Cai, who received a bachelor’s degree in civil engineering from Jilin Architecture, has participated in many successful projects in previous roles such as Shanghai Disney Resort, Shanghai Smurf Theme park, Wanda Octonauts Theme park, Evergrande Water Park, Tencent Little Penguin FEC etc. Cai will be responsible for the overall office operation in China, which include business development, project management, and supply chain management.

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iP2Development appoints Scruffy Dog Creative Group as Global Design Partner

Amsterdam based iP2Development B.V., which is renowned for its ability to create IP formats based on famous brands, reinforces its working relationship with Scruffy Dog Creative Group, appointing the company as Global Design Partner. Roger Houben, CEO of iP2Development, comments “We were looking for a design partner with an international presence to carry the creative concept of Mission: Play! by Mattel forward to the next level.” SDCG is no stranger when it comes to creating branded experiences, they boast a vast portfolio that includes The Walking Dead, HTTYD, CBeebies, Octonauts and their latest, I’m a Celebrity…Jungle Challenge, which is due to open in Manchester later this year. Roger continues “SDCG have great understanding and experience working with brands. Furthermore, they have the capability to scale up and work globally.” The companies are currently working on two projects, Potsdamer Platz, Berlin which will be iP2 Development’s first European Mattel Centre. The second project is based in the Middle East and will be announced soon. Joe Bright CEO of Scruffy Dog Creative Group says “It is a pleasure to work with iP2, they have a proven track record in creating IP experiences with some of the most iconic brands in the world. With our creativity and capacity, together we can push boundaries and reimagine the indoor entertainment center experience.”

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