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Norman J.T. Elder and Associates

Norm Elder has more than 35 years of themed entertainment development and marketing experience. He worked for Walt Disney Imagineering, Walt Disney Parks & Resorts, and Universal Parks & Resorts. His focus and expertise is on product and brand development, marketing and sales, and corporate sponsorship. Norm has spearheaded some of the entertainment industry's most successful sponsorship programs, such as generating over $500 million in cash for Universal Studios Japan. He has been integrally involved in domestic development, such as Walt Disney World and Universal Orlando, as well as extensive international development encompassing such projects as Tokyo Disney Resort and Universal Studios Japan. He specializes in pre-opening marketing, sales and sponsorship development, and post-opening implementation.

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