Member profile

Bay Laurel Advisors LLC

Led by industry veteran George Wade, Bay Laurel Advisors assists clients to identify strategic entertainment approaches that will be popular with consumers and that will allow the developer/investor to realize a respectable return on investment. Bay Laurel also assists its clients in identifying and managing creative talents required to develop the overall creative vision and bring the concepts to fruition.

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Company news

Uncompromised authenticity: George Wade marries brands and LBE

George Wade has become a specialist in branded entertainment and a unique force in assisting the attractions industry to meet these challenges. He has a keen understanding of the power of brands, deep ties in the themed entertainment business world, and the ability to convey the concept of a whole greater than the sum of its parts.

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Case studies

Crayola re-draws the brand-land experience: Interview with George Wade

August 2014 interview with George Wade, who with his company Bay Laurel Advisors, is a consultant and project director to IP owners on leveraging their brands into LBE guest experiences. At the time of this interview, Crayola was still in development stages of a new Crayola Experience at the Florida Mall in Orlando.

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