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Bay Laurel Advisors case studies

Showing 1-7 of 7 Page 1 of 1
2020-08-25 00:00:00
Hasbro bolsters its family play experiences as brands expand into LBE markets

Interview with Matthew Proulx, Sr. Director, Global Branded Experiences, Hasbro:

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2020-08-25 00:00:00
Cartoon Network and Palace Entertainment's Cartoon Network Hotel

Fans can meet Jake, Finn and Gumball and journey into some of the network’s most iconic hit series including Adventure Time, The Powerpuff Girls, We Bare Bears and more through the family-friendly, 165- room, nine-acre property located in Lancaster, PA. The hotel was set to reopen August 3, 2020 with new, COVID safety measures in ...

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2020-08-25 00:00:00
Angry Birds: Rovio's IP with wings

This article from November 2018 explores how Bay Laurel Advisors client Rovio Entertainment, maker of Angry Birds, plans to leverage the IP to create a new generation of location-based entertainment experiences.

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2020-08-25 00:00:00
The Peanuts brand: A truly global IP with a loyal worldwide fanbase

From an interview with Craig Herman, Senior Director, Category Management, Peanuts Worldwide, about the Peanuts brand and its enduring appeal, as well as how it is ideally suited for adaptation by the location-based entertainment (LBE) sector:

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2020-08-24 00:00:00
Crayola re-draws the brand-land experience: Interview with George Wade

August 2014 interview with George Wade, who with his company Bay Laurel Advisors, is a consultant and project director to IP owners on leveraging their brands into LBE guest experiences. At the time of this interview, Crayola was still in development stages of a new Crayola Experience at the Florida Mall in Orlando.

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2020-08-24 00:00:00
The making of Crayola Experience Orlando

The success of the first Crayola Experience, which — since its post-renovation re-opening in 2013 near the original Crayola Factory in Easton, Pennsylvania — draws some 400,000 visitors annually, encouraged the company to continue this form of brand extension by taking it into new markets. 

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2020-08-24 00:00:00
Peanuts/Cedar Fair deal shows Snoopy is good for the brand, good for the park

Peanuts takes the LBE market seriously and has dedicated people to identify opportunities that are well suited for the characters and then collaborate with licensees. In the LBE market, two of the main point persons are Craig Herman, Director, Category Management, Peanuts Worldwide; and consultant George Wade of Bay Laurel Advisors.

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Showing 1-7 of 7 Page 1 of 1