Bay Laurel Advisors

25 August 2020

Angry Birds: Rovio's IP with wings

This article from November 2018 explores how Bay Laurel Advisors client Rovio Entertainment, maker of Angry Birds, plans to leverage the IP to create a new generation of location-based entertainment experiences.

“Angry Birds has long been a brand that has far exceeded its mobile gaming origins to become a multi-platform entertainment phenomenon. Early in the brand’s lifecycle, it became one of the most well-known and successful consumer product brands on the planet. This led to high-profile collaborations with other top tier entertainment brands and promotional campaigns with some of the biggest companies in the world. Our characters and stories resonate with people all over the world. This makes them a popular choice when choosing a family entertainment centre excursion or a location-based entertainment destination.”  READ FULL ARTICLE

Photo: Särkänniemi Angry Birds Land, Finland

Posted by Judith Rubin

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