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2021-07-07 00:00:00
Uncompromised authenticity: George Wade marries brands and LBE

George Wade has become a specialist in branded entertainment and a unique force in assisting the attractions industry to meet these challenges. He has a keen understanding of the power of brands, deep ties in the themed entertainment business world, and the ability to convey the concept of a whole greater than the sum of its parts.

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2020-12-02 00:00:00
Crayola’s new interactive exhibit and the brand’s expanded LBE presence

Crayola IDEAworks: The Creativity Exhibition will launch in February 2021 at The Franklin Institute in Philadelphia. Following its inaugural run, the exhibition will travel to other leading science and discovery centers in the US. This project, designed to bring out children’s innate creativity, marks a new ...

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2020-12-02 00:00:00
Topgolf rolls out Angry Birds golf experience in multiple venues

Rovio's globally popular Angry Birds game series has been adapted to a Topgolf experience. What does Rovio look for when it considers a licensing collaboration? Chief Marketing Officer Ville Heijari said, “First we look at brand fit and whether a potential partnership could make for a fun and wacky user experience that ...

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2020-08-25 00:00:00
KOREA’S FIRST SNOOPY-THEMED EXPERIENTIAL GARDEN ‘SNOOPY GARDEN’ OPENED TO THE PUBLIC ON JULY 17

Peanuts Worldwide announced that SN Garden, an eco-friendly development and planning company, opened Snoopy Garden, Korea’s first 20 acre nature-experience garden in Songdang-ri, Gujwa-eup, Jeju, on July 17.

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2018-11-09 00:00:00
Cartoon Network invites its fan base onto LBE platforms

When Erik Resnick, SVP – Business Development and Commercial Strategy for Cartoon Network, Boomerang and Adult Swim, began to research the Location Based Entertainment marketplace to identify where Cartoon Network could best bring value to potential partners, his first step was to bring in industry veteran George Wade of Bay Laurel Advisors ...

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2018-09-05 00:00:00
Hasbro partners with hospitality through the company's LBE vertical

Theming and IP can provide the vital point of differentiation that turns a hotel stay into a unique experience. When it comes to serving families in that regard, Hasbro is a major IP owner, active in global leisure markets, that recognizes the hospitality platform as having significant opportunities for its many beloved, family friendly ...

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