Member profile

Bay Laurel Advisors LLC

Led by industry veteran George Wade, Bay Laurel Advisors assists clients to identify strategic entertainment approaches that will be popular with consumers and that will allow the developer/investor to realize a respectable return on investment. Bay Laurel also assists its clients in identifying and managing creative talents required to develop the overall creative vision and bring the concepts to fruition.

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Company news

Uncompromised authenticity: George Wade marries brands and LBE

George Wade has become a specialist in branded entertainment and a unique force in assisting the attractions industry to meet these challenges. He has a keen understanding of the power of brands, deep ties in the themed entertainment business world, and the ability to convey the concept of a whole greater than the sum of its parts.

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Case studies

The making of Crayola Experience Orlando

The success of the first Crayola Experience, which — since its post-renovation re-opening in 2013 near the original Crayola Factory in Easton, Pennsylvania — draws some 400,000 visitors annually, encouraged the company to continue this form of brand extension by taking it into new markets. 

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