Member profile

Bay Laurel Advisors LLC

Led by industry veteran George Wade, Bay Laurel Advisors assists clients to identify strategic entertainment approaches that will be popular with consumers and that will allow the developer/investor to realize a respectable return on investment. Bay Laurel also assists its clients in identifying and managing creative talents required to develop the overall creative vision and bring the concepts to fruition.

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Company news

KOREA’S FIRST SNOOPY-THEMED EXPERIENTIAL GARDEN ‘SNOOPY GARDEN’ OPENED TO THE PUBLIC ON JULY 17

Peanuts Worldwide announced that SN Garden, an eco-friendly development and planning company, opened Snoopy Garden, Korea’s first 20 acre nature-experience garden in Songdang-ri, Gujwa-eup, Jeju, on July 17.

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Case studies

Peanuts/Cedar Fair deal shows Snoopy is good for the brand, good for the park

Peanuts takes the LBE market seriously and has dedicated people to identify opportunities that are well suited for the characters and then collaborate with licensees. In the LBE market, two of the main point persons are Craig Herman, Director, Category Management, Peanuts Worldwide; and consultant George Wade of Bay Laurel Advisors.

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