Member profile

Bay Laurel Advisors LLC

Led by industry veteran George Wade, Bay Laurel Advisors assists clients to identify strategic entertainment approaches that will be popular with consumers and that will allow the developer/investor to realize a respectable return on investment. Bay Laurel also assists its clients in identifying and managing creative talents required to develop the overall creative vision and bring the concepts to fruition.

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Company news

Crayola’s new interactive exhibit and the brand’s expanded LBE presence

Crayola IDEAworks: The Creativity Exhibition will launch in February 2021 at The Franklin Institute in Philadelphia. Following its inaugural run, the exhibition will travel to other leading science and discovery centers in the US. This project, designed to bring out children’s innate creativity, marks a new direction in the location-based entertainment (LBE) space for Crayola, following the success of its Crayola Experience centers in multiple cities. It also helps define a new model for interactive, educational guest experiences in pandemic times.

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Case studies

Peanuts/Cedar Fair deal shows Snoopy is good for the brand, good for the park

Peanuts takes the LBE market seriously and has dedicated people to identify opportunities that are well suited for the characters and then collaborate with licensees. In the LBE market, two of the main point persons are Craig Herman, Director, Category Management, Peanuts Worldwide; and consultant George Wade of Bay Laurel Advisors.

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