InPark Magazine

05 May 2020

Inside the Time Machine: Geoff Thatcher releases new book "written like a theme park ride"

"If you love the theme park industry, one thing you’ll quickly notice is that the book is written like a ride. There’s an iconic entrance to the experience—a garage door. Then our CEO and his protégé wind their way through a queue full of stuff. Next, they end up in what amounts to a pre-show. And finally, there is the main attraction as they step into the time machine. This Experience Model works far beyond our industry and is really about psychology more than anything else." - Geoff Thatcher

Read the rest of our interview with Geoff about his new book, available now...

http://www.inparkmagazine.com/inside-the-time-machine/

Posted by Martin Palicki

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