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Luci Creative

Luci Creative is a full-service design studio, empowering organizations to realize their goals through dynamic experiences and exhibits. Our need to create meets a restless curiosity - realized in a knack for telling stories in a new way. We design and build unique spaces of all scales, bringing together the best expert partners to realize the project, and manage every step of the creative process for our clients along the way. Luci’s team of designers tailor a collaborative approach to every project, generating fresh experiences that feel engaging, meaningful, and memorable. Your have a story. Luci Creative makes it real. For more information, please visit

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Recent projects

Luci Creative Designs New National Traveling Educational Exhibit Creatively Addressing STEM Learning Initiatives

The "JOIDES Resolution" (widely known as the JR) is the flagship research vessel for the International Ocean Discovery Program (IODP), which is dedicated to advancing scientific understanding of the Earth through drilling, coring and monitoring the sub-seafloor. With the U.S.A. investing over $1 billion in ocean research over the past 15 years, the JR's ongoing work represents truly phenomenal educational opportunities spanning the vital fields of Science, Technology, Engineering and Mathematics (STEM).

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Company news

Luci Creative Celebrates its 10th Year

Full-service experience design studio Luci Creative is thrilled to enter a new year and celebrate its tenth anniversary. Luci has spent the last decade helping the world’s leading cultural institutions and corporations cultivate relationships with their audiences. This Chicagoland agency was started by owners and partners Michael Shapiro and AJ Goehle.

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Case studies

Bravo Imposters InstaCON Activation at SXSW

Attendees of South by Southwest Conference & Festivals stepped aboard a Private Jet, experienced a lavish meal while sailing on a yacht, and cozied up while lounging in a Russian Ice Hotel. All the while posing for a series of photographs to be shared on Instagram to “Con” their followers into believing their new reality. Luci Creative teamed up with 360i to develop, design, and produce three sets for Bravo’s season 2 launch of the series Imposters.

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Press Releases

Ford House Opens New Visitors Center

Now open to the public Ford House has a brand new 40,000 square foot Visitor Center. The new facility accompanies the 1920s historic mansion and other buildings on the 87-acre estate. Full-service experience design agency, Luci Creative, led the interpretive planning and exhibit design for the project, in partnership with Richard Lewis Media Group. Other project partners and contributors included architect SmithGroup, general contractor Frank Rewold and Son Inc., custom fabricator Ravenswood Studio, Inc., and A/V specialist Creative Technology.

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Ford House Visitor Center
The Ford House Visitor Center welcomes visitors to the iconic Ford family’s estate and home. The visitor center introduces families, school groups, and tourists to Eleanor and Edsel Ford’s life and legacy. Visitors are invited into the Ford’s private life through a living room-inspired lobby. They experience the unguarded side of the loving couple through a media collage of home video clips and a digital Ford family scrap book. A changing exhibit space provides the Center with the ability to host temporary and traveling exhibits. The space can accommodate large-scale artifacts, including automobiles. Luci Creative has worked closely with the Visitor Center’s architect, SmithGroup, and construction management company, Frank Rewold and Sons, to ensure the 3,000 square foot exhibit space integrates and aligns with the entire project design.

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People Profile

David Whitemyer,
Executive Director of Strategic Partnerships

Whether as an architect, photographer, writer, teacher, project manager or facilitator, David is a creator and communicator. ...

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