Nolan Heimann LLP

16 April 2020

Nolan Heimann LLP Presents: Protecting Your Brand During an Existential Crisis Webinar

At a time when we are increasingly focused on the financial and operational
repercussions of the coronavirus crisis on our organizations, we must remember
that crises can impact our brands as well. It is more important than ever to pay
attention to what customers are thinking of us. While we would never seek out
a crisis, when confronted with one, we may be afforded an opportunity to
propel the image of our brand in a positive way and appreciably boost our
goodwill with stakeholders.
Please join us for a discussion with Jim Yeager* regarding effective strategies
you can employ to protect, service, and even enhance your organization’s
brand and reputation.


DATE: Friday, April 17, 2020
TIME: 10:00 AM to 10:45 AM
RSVP: [email protected]
Webinar instructions to follow upon RSVP.


*A bit about our guest: Jim Yeager is the founder and head of breakwhitelight, one of the
country’s most highly sought-after marketing consultancies. He is the former worldwide head
of public relations for Universal Studios Parks & Resorts. In addition to working with a wide
array of entertainment clients including, The Emmy Awards, The Television Academy, Live
Nation, Universal, Warner Bros, Lionsgate Location-Based Entertainment, Hard Rock, Six Flags,
Ripley’s, Sea World and Merlin Entertainment Group, breakwhitelight has done work on
behalf of such iconic names and brands as The Four Seasons, Steve Madden, M&M, USC,
and the city of Orlando. Prior to founding breakwhitelight, Jim served as SVP of corporate
communications for Warner Bros. Entertainment.

Posted by Wendy Heimann-Nunes

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