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For over 30 years, The Deluxe Group have been a leading design and fabrication contractor who specialise in building truly authentic themed environments in the entertainment, leisure, retail and hospitality industry.

The multi-disciplined team of designers, technician, artists and project managers operate from a 200 000 sq. ft. CNC technologically advanced production facility in the UK. New divisions of the company have been established in the USA and in Middle East. Our services include design development, 3D animated design, and fabrication in wood, metal, fibreglass, artificial rockwork, themed facades, custom furniture, themed lighting, SAE, props, faux finishes, carved render and scenic artistry. The company have gained a reputation for creating spectacular set works and props that bring to life movie IP in dark rides. The experienced project management and installation team at Deluxe have a proven record of delivering challenging projects on time and in budget throughout the globe for leading theme park operators. Notable projects have included giant sets and interior fit out for the award winning “Ratatouille” ride and restaurant, Disneyland Paris, fabrication and installation of Sony Movie franchise attractions Hotel Transylvania, Ghostbusters, Underworld, Zombieland and Underworld for Dubai Parks and Resorts at Motiongate in Dubai. Recently the company have been involved in new attractions for Universal Studios both in Orlando and Osaka Japan. Current projects in Europe include a studio tour of a well know IP and brand experience for a leading whiskey brand. The company are also active in the luxury hotel interior and cruise line interior fit out sector.

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The Deluxe Group help create Viking Voyage at Tayto Park.

Following on from being commissioned in 2015 to design and build a dramatic entrance arch to welcome guests to Europe’s largest wooden roller coaster Cu Chulainn, The Deluxe Group were given the challenge to help create, along with Interlink a truly spectacular water ride experience never seen before in Ireland. The brief was to create an attraction where guests would undertake a Viking Voyage of adventure from Scandinavian shores to the ring forts of Celtic Ireland travelling through a monastery with truly authentic round tower. Taking inspiration from Interlink’ s design storyboard, Adrian Finnegan, design manager of The Deluxe Group developed a breath-taking first scene for the ride that carries visitors through a waterfall rock cave framed by a towering Viking helmet.

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Richard Hill,
Business Development Director

The Deluxe Group are an Experiential Build company working internationally. We deliver bespoke design, build and fit-out of interiors across visitor attractions, theming, dark rides, show-sets, brand ...

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