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31 August 2020

COVID-19 Impact on U.S. Waterparks and Waterpark Resorts

The current COVID-19 crisis continues to have a significant negative effect on the waterpark industry. Waterparks play a major role in providing entertainment, supporting job creation, fostering small business opportunities, and contributing to robust economic growth. Due to COVID-19, many outdoor waterparks delayed their season openings while others have decided, or were mandated, not to open at all in 2020. Many resorts with waterparks and standalone indoor waterparks were forced to close for several months, and some have yet to reopen. 

With the largest database of waterparks and waterpark resorts across North America, H&LA has tracked the openings and closings of standalone waterparks and resorts with waterparks in 2020. Our data has been confirmed via online or property-level sources and is the latest data available as of the date of publication. With this data, we were able to estimate the total losses in revenue and attendance to the U.S. waterpark industry. 

H&LA estimates an overall impact of $2.9 billion in lost revenue and 57.5 million in lost attendance for all outdoor waterparks, resorts with outdoor waterparks, standalone indoor waterparks, and indoor waterpark resorts in the United States between March and August 2020. Standalone indoor and outdoor waterparks account for $1.2 billion in lost revenue and 40.2 million in lost attendance, while resorts with an indoor or outdoor waterparks account for $1.7 billion in lost revenue and 17.3 million in lost attendance. Attendance was down 69% from 2019 at U.S. waterparks due to the closures and mandates associated with COVID-19.

Posted by Hotel & Leisure Advisors

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