Member news

31 August 2020

COVID-19 Impact on U.S. Waterparks and Waterpark Resorts

The current COVID-19 crisis continues to have a significant negative effect on the waterpark industry. Waterparks play a major role in providing entertainment, supporting job creation, fostering small business opportunities, and contributing to robust economic growth. Due to COVID-19, many outdoor waterparks delayed their season openings while others have decided, or were mandated, not to open at all in 2020. Many resorts with waterparks and standalone indoor waterparks were forced to close for several months, and some have yet to reopen. 

With the largest database of waterparks and waterpark resorts across North America, H&LA has tracked the openings and closings of standalone waterparks and resorts with waterparks in 2020. Our data has been confirmed via online or property-level sources and is the latest data available as of the date of publication. With this data, we were able to estimate the total losses in revenue and attendance to the U.S. waterpark industry. 

H&LA estimates an overall impact of $2.9 billion in lost revenue and 57.5 million in lost attendance for all outdoor waterparks, resorts with outdoor waterparks, standalone indoor waterparks, and indoor waterpark resorts in the United States between March and August 2020. Standalone indoor and outdoor waterparks account for $1.2 billion in lost revenue and 40.2 million in lost attendance, while resorts with an indoor or outdoor waterparks account for $1.7 billion in lost revenue and 17.3 million in lost attendance. Attendance was down 69% from 2019 at U.S. waterparks due to the closures and mandates associated with COVID-19.

Posted by Hotel & Leisure Advisors


TEA Members please log in to comment

More Member news

28 September 2020
Red Raion will exhibit at Blooloop V-Expo!

Red Raion, the CGI studio specialized in media-based attractions, is happy to announce that they’ll be exhibiting at Blooloop V-Expo!

24 September 2020
JRA-Designed Nickelodeon Playtime FEC to Open in China Q4 2020

China Leisure Development Co., (CLDC) and ViacomCBS have inked a deal to develop a Nickelodeon-themed Family Entertainment Center (FEC) in the city of Shenzhen, China. Comprising four attraction zones featuring SpongeBob SquarePants, PAW Patrol, Dora the Explorer, and Teenage Mutant Ninja Turtles, as well as Nickelodeon branded retail and a sit-down play café, the FEC is expected to open in Q4 2020 at Shenzhen OCT Happy Harbor.

17 September 2020
Storyland Studios Celebrates Poverty Encounter's TEA Thea

Storyland Studios, an experience design firm that helps brands connect their stories in three dimensions, congratulates Children’s Hunger Fund (CHF), a first-time recipient of the Themed Entertainment Association’s (TEA) Thea Award for Outstanding Achievement on a Limited Budget. Storyland contributed concept development and design for Poverty Encounter, a permanent exhibit, at the non-profit’s Los Angeles headquarters. The annual award brings recognition to achievement, talent and personal excellence within the themed entertainment industry.